Businesses voluntarily practice ethical marketing to avoid unethical marketing activities.
In this study, Layton the author, mentioned that the debate as to whether marketing is a science, or perhaps a...
Leveraging business activity and brand equity among online communities is openly possible in social media as it is a key...
To have a brand equity as sustainable competitive advantages, four behavioural components of relationship marketing are put forth.
However, just having the Halal logo is not enough
Small-scale investigation where the material was collected through secondary data including article searches of the internet and academic journal.
Do not sell yourself short because of what people perceive of you and your generation.
Responsible marketing should be practised by marketers today.
The key focus of marketing should be on developing and maintaining relationship with customers.
The belief is that customers must be respected, be treated intelligently and employees should provide excellent customer service in order...