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Nearly Half of Malaysian SMBs Are Aware Of But Not Taking Advantage Of Government Support For Digital Transformation
Trust can be easily established, but just as easily broken. Once it’s broken it can take years to reestablish.
Here’s the five-step plan to creating a winning social media presence that has you standing out for the right reasons...
An effective salesperson asks questions that help the prospect realise why they need their service and demonstrate that it’s a...
As marketing is not regulated like the accounting and legal professions, then the marketer needs to govern himself.
People have so much choice out there now, and with the Internet allowing for comparisons and reviews on the spot,...
This power of individual choice has never been so great in the first place especially with the advent of broadband...
International accreditations have been a major focus among the academic institutions, especially among business schools.
The decision to sell or rent out your properties is an investment decision in real estate.
The millennial or Gen Y generation particularly has become a target for the majority of companies simply because of their...
Author, Faridahwati Mohd Shamsudin I am not a marketing practitioner. I only took some marketing subjects when I was at...
Three psychological ingredients are necessary for developing customer engagement.
Businesses voluntarily practice ethical marketing to avoid unethical marketing activities.
In this study, Layton the author, mentioned that the debate as to whether marketing is a science, or perhaps a...
Leveraging business activity and brand equity among online communities is openly possible in social media as it is a key...
To have a brand equity as sustainable competitive advantages, four behavioural components of relationship marketing are put forth.
However, just having the Halal logo is not enough
Small-scale investigation where the material was collected through secondary data including article searches of the internet and academic journal.
Do not sell yourself short because of what people perceive of you and your generation.
Responsible marketing should be practised by marketers today.
The key focus of marketing should be on developing and maintaining relationship with customers.
The belief is that customers must be respected, be treated intelligently and employees should provide excellent customer service in order...