AppsFlyer: APAC’s Mobile-First Economy Faces US$650 Million Worth Of Ad Fraud
Zendesk Announces New Self-Service Experiences With Expanded AI-Powered Solutions
MediaMath Launches Industry’s First Contextual Ad Targeting Solution For Programmatic Video
Verizon Media To Deliver Unparalleled Programmatic Transparency To Advertisers and Brands
Zendesk Announces New Partnerships And Integrations For Sunshine CRM Platform
Get To Know Marian Salzman Senior Vice-President, Communications Philip Morris International
Get To Know Aftab Mahmud Khurshid, Business Development & Marketing GM at Apollo Hospitals Dhaka
Get To Know Jade Lynch, FCM Travel Solutions Strategic Head Of Marketing For Asia
Get To Know Haikel Fahim, Telum Media Regional Head For Southeast Asia
Get To Know Ho Lee Yen, AIA Singapore’s Chief Customer & Marketing Officer
2019: The Era Of Revolution In Digital Marketing
Google: Winning Travel In APAC – 3 Insights To Shape Your Marketing Strategy
iPrice: The Biggest eCommerce Websites and Apps in Southeast Asia – Q1 2019
APAC Consumers Demand Greater Security On Top Of Convenient Digital Experiences, Uncovers Experian Research
Masters of Mobile: APAC Report
Internal branding is one of the best ways to attract the right talent to your organization.
How we used branding in our recruitment process which resulted in quality applications from candidates and standing out in the...
Some critical parameters that every job seeker must be aware of five critical things generally ignored before they reach out...
While we might not realise the effects of our communication, we all surely know what it feels like to be...
ASEAN companies can stand tall with other global players, and all we need to do is to just tell our...
If you have access to capital, you can change the course of your business and brand; where it will take...
How can your brand and business tell your story in a robust and effective way?
To do so successfully, visibility and branding must play vital roles in solidly building your success.
An opportunity to showcase to the region why having a start-up to scale is best done from Malaysia.
Marketing research findings can promote translational impact and commercialisation of innovations such as products, services and technical know-how so that...
By supporting the handmade crafts by the local artisans, we get to reduce the pollution which poses danger to the...
Through these marketing attempts and processes which encompass the implementation, monitoring, evaluation and possible redeployment or sustenance of the strategies,...
It is time for Malaysia to further develop their higher education institution by creating more practical solutions that can reach...
This article explains the art to achieve humanness using evangelist marketing.
Using robots has gradually become a practice among different service sectors such as home cleaning, farming, nursery, medicine, and hospitality.
Why creating memorable customer experiences goes a long way.
6 Methods For Leaders To Improve Their Writing Skills.
The world is changing rapidly and we see the emergence of opportunities, as well as threats. So, the way we...
This is the first step in showing customers that they have made the right decision in choosing your brand and...
As the importance and awareness of CSR are increasing, countries all over the world are developing their own frameworks to...
Trust can be easily established, but just as easily broken. Once it’s broken it can take years to reestablish.
Here’s the five-step plan to creating a winning social media presence that has you standing out for the right reasons...
An effective salesperson asks questions that help the prospect realise why they need their service and demonstrate that it’s a...
As marketing is not regulated like the accounting and legal professions, then the marketer needs to govern himself.
People have so much choice out there now, and with the Internet allowing for comparisons and reviews on the spot,...
This power of individual choice has never been so great in the first place especially with the advent of broadband...
International accreditations have been a major focus among the academic institutions, especially among business schools.
The decision to sell or rent out your properties is an investment decision in real estate.
The millennial or Gen Y generation particularly has become a target for the majority of companies simply because of their...
Author, Faridahwati Mohd Shamsudin I am not a marketing practitioner. I only took some marketing subjects when I was at...
Three psychological ingredients are necessary for developing customer engagement.
Businesses voluntarily practice ethical marketing to avoid unethical marketing activities.
In this study, Layton the author, mentioned that the debate as to whether marketing is a science, or perhaps a...
Leveraging business activity and brand equity among online communities is openly possible in social media as it is a key...
To have a brand equity as sustainable competitive advantages, four behavioural components of relationship marketing are put forth.
However, just having the Halal logo is not enough
Small-scale investigation where the material was collected through secondary data including article searches of the internet and academic journal.
Do not sell yourself short because of what people perceive of you and your generation.
Responsible marketing should be practised by marketers today.
The key focus of marketing should be on developing and maintaining relationship with customers.
The belief is that customers must be respected, be treated intelligently and employees should provide excellent customer service in order...