As the FIFA Women’s World Cup 2023 gathers momentum, Australia’s Commonwealth Bank, in partnership with creative firm GHO Sydney, has launched an innovative sponsorship campaign called “For all the goals we share.” This fresh initiative is a vibrant testament to the bank’s steadfast support for women’s football, unifying athletes, supporters, and the wider community around a common passion.
A 30-second TV commercial forms the centrepiece of the campaign, featuring renowned footballer Sam Kerr. She’s joined by her CommBank Matildas teammates Courtney Nevin, Tameka Yallop, and Claire Polkinghorne. Moreover, Avaani Prakash, a potential Young Matildas player, young athletes from the neighbourhood, supportive families, and enthusiastic football trainers take part in the campaign. The ad’s narrative underlines the unique goals of each participant, irrespective of their magnitude or significance.
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Speaking on the campaign, Dianne Everett, General Manager of Brand and Sponsorships at Commonwealth Bank, expressed her pride in the bank’s consistent backing of women’s football. She noted, “This campaign brings together months of work from an incredible team who are dedicated to helping people achieve their goals. Now, we get to enjoy a month of celebration as we support the CommBank Matildas.”
Eithne McSwiney, Managing Director at GHO Sydney, conveyed her excitement about the campaign’s broad resonance. She stated, “We want this campaign to really resonate with everyone who’s connected to the game of football; the players, the supporters, the families on the sidelines and the community coaches. We’re so excited to help CommBank tell their story of support for women’s football as we chase our shared goal of growing the game for all Australians.”
As an official supporter of the FIFA Women’s World Cup 2023™, Commonwealth Bank warmly welcomes female footballers from across the globe. The bank’s commitment is manifest in the official Sydney FIFA Fan Festival, set to kick off on July 20th at Tumblong Park. The event will feature an immersive CommBank activation called ‘Train like a Matilda.’ This engaging experience will be accessible throughout the tournament, climaxing with the FIFA Women’s World Cup Final on August 20th.
The new sponsorship campaign by Commonwealth Bank and GHO Sydney is a dynamic celebration of women’s football, fostering a sense of community among players, supporters, and families alike. By focusing on diverse goals and narratives within the football landscape, the campaign encourages shared enthusiasm and support for the beautiful game.
This news is based on information from Marketech APAC.
