The charm and warmth of a mother’s love find a special corner in everyone’s heart. They tirelessly manage their families and homes, often rewarded with sweet gestures of affection like kisses, hugs, and gifts. To salute these extraordinary women, the second Sunday of May is observed as Mother’s Day, falling on May 14 this year. This universally cherished occasion inspires brands to create emotionally resonant campaigns that capture maximum attention and promote their brand.
Also Read: The Momfluencer Dilemma: A Blessing and a Curse for Modern Mothers on Social Media
From skincare and fashion to food, brands across all sectors strive to remind us of the unparalleled role our mothers play in our lives. Let’s take a walk through the most moving Mother’s Day ads from India in 2023 that caught our attention:
Zomato brought a smile to our faces by rebranding itself as ‘Mazoto’ in a video, emphasizing that ‘Ma always comes first.’ The ad showcases a food delivery platform run entirely by mothers, with the app interface being delightfully ‘Mo(m)dified’ and featuring promo codes like ‘CLEANROOM25’ for 25% off on orders. Alongside the video, Zomato launched a feature called ‘ChildGPT’ to take customers on a sentimental journey.
Asian Paints rolled out three humorous films around the theme of gifting for its Mother’s Day campaign, #GiftingMadeEzy. The ads humorously demonstrate how simple items like pickle, a frame, or a money plant can make perfect Mother’s Day gifts.
redBus marked the occasion with a film titled ‘Give maa a break,’ capturing the essence of the bond between a mother and her son and highlighting the need for mothers to have a well-deserved break too.
Amazon India warmed our hearts with its campaign, #DeliverTheLove, reminding us that while a mother can replace anyone, no one can replace her.
LG India emphasized the impact of a mother’s love from pregnancy to child-rearing in its campaign #MaaMakesItBetter, showcasing how LG products can aid mothers in creating a nurturing environment at home.
Air India paid tribute to mothers globally with a heartwarming film featuring creators from around the world, including Grammy-nominated musician Pierce Freelon, Pakistani-Korean creator Fahila Muzaffar, and digital creator Winnie Lee from Toronto.
Titan stirred up social media chatter with its campaign #MOMentsTogether, encouraging kids to give their moms a break from trivial questions and engage with Titan’s Ask A-आई chatbot instead.
Catch, a part of the DS Group, launched a campaign for Catch salts and spices, titled #MaaKaEhsaas. The emotional film highlights the sacrifices made by mothers to ensure a better life for their children.
Latin Quarters celebrated the unconventional paths of mothers from different walks of life in its digital campaign, #DearMaa, honoring unique stories of motherhood.
Godrej Group celebrated Mother’s Day unconventionally with #PerfectforMomRecipes, featuring celebrity chefs preparing uniquely-named dishes that aim to break biases and stereotypes surrounding working mothers.
