Press Release: Kathryn Grant Joins Change Financial
Change Financial Limited (Change), a renowned figure in the Australian fintech sector, has proudly unveiled its latest addition to the executive team: Kathryn (Kat) Grant, taking up the mantle as Vice President, Marketing. This pivotal move accentuates Change’s commitment to crafting an ironclad marketing approach aimed at capturing significant market shares not only in its home country but also in New Zealand, the United States, and key Asian regions.
A Glimpse Into Grant’s Stellar Career
Spanning over two decades, Ms Grant’s career in the field of marketing has been nothing short of remarkable. Her extensive expertise encompasses a wide array of facets, from meticulous campaign management to strategic planning, predominantly within Australia’s payments and broader financial sectors.
Before joining Change, Ms Grant made significant contributions at Openpay as the Head of Marketing – Australia. Her leadership at WEX Australia, where she steered the marketing department for the Asia Pacific region for over half a decade, also stands testament to her prowess. Furthermore, her tenure at ANZ as the Direct Marketing Manager – Consumer Cards Acquisition and a solid 11-year stint in diverse leadership roles at GE Capital underscore her profound impact on the industry.
Of particular note is Ms Grant’s instrumental role in propelling high-stakes products and services into the market. The successful launches of the WEX Motorpass Fuel Card and the ANZ Travel Card can be attributed to her visionary approach.
CEO’s Insight on the Appointment
Tony Sheehan, Chief Executive Officer of Change Financial, expressed his enthusiasm regarding this strategic hire. He remarked, “Change Financial is on a growth trajectory in Australia, New Zealand and the US, so it is imperative we have someone of Kat’s calibre in the team to help drive our marketing strategy so we can meet our ambitious targets.”
As 2023 unfolds, Change Financial is making headlines with its expanding global footprint, reinforced by a series of strategic global partnerships. These alliances aim to democratize access to card programs, especially for smaller entities, thereby amplifying their unique value proposition.
Also read: McDonald’s Appoints Brenda Kou as Regional CMO for Asia
Elaborating on the evolving dynamics, Mr Sheehan added, “We continue to see increased demand from both clients and investors globally and this appointment comes at an inflection point for the business as we enter our next stage of growth across a number of key markets worldwide including the United States, New Zealand and the Philippines.”
Educational Credentials & New Beginnings
A proud alumnus of Monash University, Ms Grant possesses a Bachelor of Commerce and Economics, complimented by a Master of Marketing. As of 02 October 2023, she has commenced her responsibilities at Change Financial, operating from their Melbourne office.
