Ready for a ride on the ‘changemaking beauty’ wave? This fresh campaign from The Body Shop is making waves! They’ve brought on board a powerful trio – actor Shefali Shah, football star Bala Devi, and ace pilot Anny Divya. These three have been shaking things up and breaking barriers in their respective fields, truly embodying the spirit of ‘changemaking beauty.’ The campaign, crafted by Brandmovers India, highlights their inspiring life stories and celebrates their efforts to challenge conventional beauty standards.
These three extraordinary women didn’t just navigate their path, but carved one that’s filled with purpose and change. They believe in the power of positive change, and their stories are proof of the tremendous impact this belief can have.
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Harmeet Singh, Vice President of Marketing E-commerce and Product, Asia South at The Body Shop, explained the company’s ethos. He said, “At The Body Shop, our focus is on driving positive change. We aim to bring about change in individuals, communities, our planet, and even within corridors of power. This new campaign in India seeks to inspire everyone to realize their power to be a Changemaker. We hope to inspire our Indian audiences with these stories and showcase the true beauty of change.”
This article is based on a feature by Campaign India.
