Channel Factory, a leading global brand platform for YouTube, is now making a powerful move in the Asia-Pacific (APAC) landscape by establishing a dedicated office in Vietnam. This move symbolizes the brand’s unwavering commitment to boost its commercial tactics and enhance investments in this promising market.
Khanh Ngo, the newly appointed country manager, will pilot the Vietnam office. Ngo, armed with ten years of experience in collaborating with media agencies throughout the APAC region, is tasked with the responsibility of serving both media agencies and direct brand clients. Ngo will employ a rich array of strategies, from precise targeting and campaign optimization to brand suitability approaches, to meet and exceed client expectations.
Ngo’s team comprises of Hoang Luong as sales manager, Van Tran as client partner, and Duyen Thao as account manager. Each member brings unique skills and expertise to the table, promising a strong start for Channel Factory’s operations in Vietnam.
“Being chosen to lead the foundation-building for Channel Factory in Vietnam is a moment of immense pride for me,” said Khanh Ngo. “We already have an impressive roster of global clients, and the chance to offer localized brand suitability strategies directly to agencies and brands is invaluable. This opportunity not only allows us to enrich our current relationships but also opens avenues to enhance our prestigious client base over time.”
Kevin Wong, Channel Factory’s APAC Vice President, also expressed his enthusiasm for the Vietnam venture. According to Wong, the local market knowledge and support are critical for delivering the best services to clients. “The setting up of an office in Vietnam is a crucial milestone in solidifying our standing and granting us an edge in the region,” said Wong.
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Further, Wong added, “It’s a rewarding experience to see our teams in Australia, Singapore, India, and the Philippines already possessing profound expertise in this area. Opening the Vietnam office is a logical next step in our ongoing growth journey.”
For Wong, this is a thrilling phase for Channel Factory as they broaden their horizons and ensure their clients are equipped with contextual and suitability solutions. These efforts aim to safeguard brand reputation and comply with recent governmental regulations about misleading and unethical advertising.
Long Pham, managing director of Dentsu iProspect Vietnam, also commented on Channel Factory’s expansion. “We are thrilled about Channel Factory’s growth into Vietnam. We anticipate it will significantly boost our ability to offer exceptional brand suitability and contextual targeting strategies to our regional clients,” said Pham.
In conclusion, the partnership with Channel Factory echoes Dentsu iProspect’s dedication to spearheading industry innovation, offering top-notch advertising solutions, and optimizing return on investment in this rapidly changing market.
Source: Marketech APAC
