Sanrio Hong Kong, the company behind the beloved character Hello Kitty, has joined forces with MetaGaia, Advokate Group’s metaverse platform enriched with a ChatGPT-powered oracle and pet companions, to take user experiences to new horizons. This collaboration brings Sanrio’s “One World, Connecting Smiles” ethos to the digital realm, promising quality virtual products, services, and activities that spark joy and foster friendships across all age groups.
As part of this alliance, Sanrio enthusiasts will have the opportunity to craft their own communities within the Hello Kitty Seven Wonders. This fresh virtual realm is part of MetaGaia and is imbued with a range of Hello Kitty-themed digital items and engaging activities.
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Hello Kitty reigns over the Seven Wonders in MetaGaia, offering fans a chance to become Wonderers through the Wonder Pass. As Wonderers, they can journey through the mystical and magnificent Seven Wonders alongside their favorite character, Hello Kitty.
To amplify this partnership and capture a broader audience, Sanrio and MetaGaia will host the Hello Kitty Seven Wonders pop-up event at Citygate Outlets from 14th July to 31st August. This event merges the metaverse with real-world experiences through interactive augmented reality that involves Hello Kitty characters.
Visitors at the pop-up store can participate in various workshops and mini-games, earning gifts and souvenirs by completing in-app missions throughout the mall. The event also offers a chance to purchase limited-edition merchandise.
Gordon Kwok, CEO of MetaGaia, expressed his enthusiasm about the partnership, saying, “We are thrilled to partner with Sanrio Hong Kong and bring the beloved characters of Hello Kitty and her friends into the world of MetaGaia.” He believes that the integration of Hello Kitty will further enhance MetaGaia’s user experience, offering boundless opportunities for exploration and social interaction.
Advokate Group, the company behind MetaGaia, has launched several blockchain applications in the past. Its premier platform, MetaGaia, is the first metaverse that allows users to explore a virtual world accompanied by AI-powered companions, engaging in AR games, socializing, shopping for brands, and buying virtual real estate. A team of seasoned game developers from Final Fantasy, Zynga, Walt Disney, and Ismole ensures a top-tier gaming experience for users.
This news is based on information from Marketing Interactive.
