Citibank Singapore has announced the appointment of Matt Read as its new retail banking head, effective from 17 April. This move is expected to bolster the bank’s efforts to enhance its retail banking offerings and improve customer experience.
Senior Management Role
As part of his new position, Read will become a member of Citibank Singapore’s senior management team and will work closely with both Shyam Sambamurthy, the global head of Citigold and Citigold Private Clinic, and CEO Brendan Carney.
Extensive Experience
Read, a seasoned executive with more than 20 years of experience in the financial services sector, joined Citibank in 2017 as the head of sales and distribution for 17 markets in Asia Pacific and Europe, the Middle East, and Africa. He was in charge of managing the sales productivity for the Citi Priority, Citigold, and CPC divisions in this position. Additionally, he spearheaded the digitisation and transformation of the bank’s branch network.
Impressive Track Record
Prior to his stint at Citibank, Read held several senior positions in sales and distribution, operations, compliance, and country leadership at leading financial firms such as ANZ and GE Capital. He has an impressive track record of driving business growth and transforming operational processes.
Enhancing Customer Experience
With his extensive experience and expertise, Read is expected to play a pivotal role in Citibank Singapore’s efforts to improve its retail banking services and enhance customer experience. The appointment of Read comes at a crucial time for the bank as it seeks to strengthen its position in the competitive Singaporean banking industry.
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Citibank Singapore’s appointment of Matt Read as retail banking head is a strategic move aimed at enhancing the bank’s retail banking offerings and improving customer experience. With his extensive experience and expertise, Read is well-positioned to drive business growth and spearhead the bank’s efforts to transform its operational processes. His appointment comes at a critical time for Citibank Singapore as it seeks to stay ahead of the competition in the dynamic Singaporean banking landscape.
