Eco-Friendly Campaigns on Shopee In a significant move towards sustainability, Colgate-Palmolive, in collaboration with VMLY&R, has launched a series of campaigns on Shopee. Spanning across Southeast Asia and Taiwan from late October to early November 2023, these campaigns are a testament to the company’s commitment to environmental responsibility.
Attractive Discounts on Sustainable Products
The highlight of this initiative is the offering of substantial discounts on Colgate’s range of recyclable and sustainable products. These include oral, personal, and home care items, aligning with the brand’s Smiling Planet campaign. This strategic move not only promotes sustainable consumerism but also positions Colgate as a leader in eco-friendly practices.
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Empowering Consumers for a Greener Future VMLY&R has played a pivotal role in crafting regional campaigns that resonate with consumers’ desire to make a positive environmental impact. By choosing Colgate Palmolive’s products, consumers are not just purchasing for their needs but also contributing to a larger cause.
Supporting WWF-Singapore’s
Eco-Schools Programme Adding to the campaign’s appeal, Colgate has pledged to donate a portion of each sale to the WWF-Singapore Singapore Eco-Schools Programme. This initiative empowers students to become changemakers through sustainability projects, thereby nurturing future environmental stewards.
Towards a Plastic-Free Future
With a goal to eliminate plastic waste by 2025, Colgate has made significant strides. Over 83% of the brand’s packaging is now recyclable, thanks to innovations like the recyclable toothpaste tube. The brand’s shift towards recycled materials in product packaging is a clear indication of its dedication to reducing environmental impact.
Comments from the Campaign’s
Architects Alex Tan, commerce director at VMLY&R Singapore, emphasized the consumer’s role in environmental conservation, stating, “Through Colgate’s Shopee Super Brand Day campaign consumers were empowered to make a sustainable choice whilst contributing to creating a greener future by supporting WWF’s important youth programme.”
M. Chandrasekar, SVP customer development, Colgate-Palmolive APAC, highlighted the significance of small acts in driving change. He remarked, “Working with VMLY&R we are able to make these small acts slightly bigger… consumers know that a portion of their purchase goes towards important educational projects that impact their environment and their future.”
