“Looking at the preliminary impact of coronavirus to APAC’s mobile app marketplace, it should come as no surprise that the travel category is hit with -22 per cent mobile transactions within a 20 day vs 20 day period. These are indicative numbers, but I wouldn’t call them alarming.
Interestingly, on the flip side, mobile apps in the Entertainment and Gaming categories have seen surges in China with +62% and +47%, respectively.
This only shows that in this genuinely mobile-first, often mobile-only region, there may be some unanticipated challenges, but growth opportunities will always abound.”
% Changes in Travel Apps and Entertainment/Gaming
| APAC All | China | Singapore | South Korea | Japan | Thailand | India | Indonesia | |
| Travel Apps
*Percentage change in mobile app transactions (equivalent to bookings) *Sample Size: 115 Leading Travel apps in Flights & Accommodation Category |
-22% | -27% | -33% | -34% | -9% | -20% | +8% | +8% |
| China
*percentage change in mobile app usage across 3,000+ apps |
Rest of APAC | |
| Entertainment | +62% | No significant changes detected within a given period including shopping & e-commerce categories |
| Gaming General | +47% |
