Dable, a leading global native ad platform, today announced its sponsorship of Digital Wednesday, one of the signature events of the Malaysian Digital Association (MDA).
The MDA, established in 2009, represents companies composed of digital publishers, advertising agencies, and digital service providers that curates several successful projects and activities including ‘Digital Wednesday’. This event aims to share insights and trends of the digital industry with professional speakers from relevant fields and offers networking opportunities for local publishers, media agencies and advertisers to engage with and form solidarity.
The next Digital Wednesday event will be held on 18th August. At this half-day event, Suresh Thiru (former CEO of SEEK Asia) along with featured panellists will discuss how Malaysia can become a producer of digital products and solutions by 2030 in line with the nation’s Digital Economy Blueprint. The panel session will explore what Malaysia needs to do to increase competitiveness in producing digital products.
Dable, the sponsor of the event, will provide a presentation titled “AI-Powered Contextual Targeting – Dable’s Solution to the Cookieless Future”. In this session, Dable shares how advertisers can use its AI-powered contextual targeting to reach the right target audience and how this benefits the publishers.
“We’re pleased to participate as a sponsor of the Digital Wednesday event organised by the Malaysian Digital Association, which contributes to the growth of Malaysia’s digital industry,” said Chaehyun Lee, Dable’s CEO. “Based on Dable’s fine technology in machine learning and artificial intelligence, we provide personalized content recommendation solutions to Malaysian media including Utusan Malaysia and Chinapress, that not only increases users’ content consumption but also generates ad revenue. Additionally, Dable gives Malaysian brands a chance to achieve their marketing goals with high efficiency through ‘Dable Native Ad’, which displays ads in a design that match the publisher’s organic content and helps deliver a good brand image to their clients. We will continue to help the Malaysian digital industry flourish through close cooperation with Malaysian companies.”
Nicholas Sagau, the president of the MDA, said, “On behalf of the MDA, I am delighted and grateful to have Dable as our partner for this first half-day event of Digital Wednesday. With our partners’ support, we are able to reach more audiences as we connect, collaborate and create new business opportunities together.”
