- Deliveroo’s latest campaign aims to support restaurants and elevate consumers’ dine-in experience in phase two of Singapore’s post-circuit breaker reopening
- Deliveroo has also introduced further marketing support for restaurant partners as part of the Capability Development Pack (CDP), developed in partnership with Enterprise Singapore (ESG)
To show its support for local F&B partners, Singapore’s most loved food delivery service, Deliveroo is launching the “Reunion Soon?” campaign, encouraging its customers to visit restaurants for dine-in when they reopen in phase two post-circuit breaker.
Encourage Deliveroo customers who order delivery to visit restaurants for dine-in. As restaurants gear up to safely welcome dine-in customers, Deliveroo will work with its restaurant partners to give out physical vouchers together with select orders allowing customers to redeem a special treat when they dine-in later. Depending on the restaurant, customers can then simply flash the physical vouchers or Deliveroo app on their phones to redeem the goodies the next time they dine-in at the restaurant.
Special treats will include up to 40% off discounted sides and more. To date, more than 200 restaurants have signed up with local favourites including Crystal Jade, Swensen’s and Zi Jia Yong Tau Foo.
Customers can stand a chance to win a post-circuit breaker meal. Deliveroo is also treating two lucky customers to a post-circuit breaker meal at some of Singapore’s favourite dining spots. To enter the giveaway*, customers simply need to place an order from any restaurant on Deliveroo and enter promo codes ‘THATDESERVESBRUNCH’ or ‘THATDESERVESDINNER’ to score a dine-in brunch or dinner experience at some of their favourite Deliveroo restaurants.
Available from 15 June to 28 June, customers can stand a chance to win the ultimate weekend brunch at Tiong Bahru Bakery and Wild Honey or a romantic dinner date at PS.Cafe and FOC Restaurant.
“We’re committed to helping our F&B partners get back on their feet with our latest “Reunion soon?” campaign,” said Sarah Tan, Director of Growth and Marketing, and Interim General Manager, Deliveroo Singapore. “We know these have been challenging times for restaurants who have been working hard to keep their business going through delivery and take-away. When restaurants can reopen for dine-in, we hope that Deliveroo customers who order in will also be able to support their favourite restaurants by dining in as well.”
Deliveroo offers further marketing support for restaurant partners. Deliveroo has also introduced further marketing support for its restaurant partners under the CDP, developed in partnership with ESG, which is valued at more than $1,500 per outlet. As part of Deliveroo’s efforts to enhance the delivery performance of restaurant partners, the firm recently launched a three-day series of webinars which ran from 2-4 June. Designed to provide helpful tips on restaurant marketing, topics include –
- Restaurant operations: Best practices and a virtual tour through Deliveroo’s Restaurant Hub platform which provides data and insights on the performance of delivery services
- Managing marketing tactics through Marketer: Part of Restaurant Hub, Deliveroo’s Marketer tool enables restaurants to set, upload and tailor their own promotions and offers
- Menu optimisation: Looking at how to make menus stand out and eating through your eyes with mouth-watering photography
Launched in April, the capability development pack was aimed at helping both new and existing restaurants pivot to delivery-only and takeaway. Restaurants have benefited from a range of value- added services covering capability building through webinars and one-on-one consultations, marketing support in the form of credits to run in-app marketing and discounts, and data and insight sharing to improve restaurants’ delivery performance and business models.
“Our restaurant partners are at the heart of what we do, and we’re committed to helping them throughout this challenging period. Following our customer tipping initiative in May, the series of webinars was launched with the aim of supporting our new and existing restaurant partners to ramp up their marketing efforts. We hope that these initiatives will help restaurants regain a firm footing in the F&B industry in Singapore,” added Tan.
Responding to the needs of restaurants during this challenging time, Deliveroo has also:
- Established teams of people across the business to onboard and support restaurants who want to be able to deliver.
- Launched a tipping functionality for consumers to add an extra amount to their order in support of their local restaurants, and matched the first 20,000 customer tips, close to S$18,000.
- Refocused all marketing initiatives to profile local restaurants and highlight delivery as ‘open for business’ to encourage consumers to support their local restaurants.
- Introduced mandatory ‘contact-free delivery’ so that restaurants can give confidence to consumers that delivery is conducted safely.
- Enabled restaurants to expand their reach through marketplace, where customers can order from restaurants on Deliveroo but restaurants use their own riders to deliver.
- Launched a new capability development pack valued at more than S$1,500 per outlet, in partnership with Enterprise Singapore, to help both new and existing restaurants pivot to delivery-only and takeaway.
- Collaborated with the government to provide more support for restaurants.
*One winner each will be chosen for the “first” unforgettable dine-in Brunch at Tiong Bahru Bakery and Wild Honey and Dinner experience at P.S. Cafe and FOC Restaurant, with two winners in total.
