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Marketing In Asia > Blog > Marketing > Buzz > Dell Technologies Launches ‘Back to School’ Campaign to Empower Students with Technology
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Dell Technologies Launches ‘Back to School’ Campaign to Empower Students with Technology

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Last updated: 2023/05/02 at 11:30 PM
Eshita
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As the start of the new school year draws near, Dell Technologies has unveiled its most recent “Back to School” campaign, emphasizing the role that personal computers play in enabling excellent educational opportunities. The #PC4Education initiative from Dell places a strong emphasis on the idea that “doing is the new learning” and that the students of today are excellent examples of this change. Dell Technologies has announced the launch of its most recent “Back to School” campaign, which aims to celebrate students’ learning ethos and support their pursuit of knowledge. In this article, we will discuss Dell Technologies’ “Back to School” campaign and its significance for students. The campaign demonstrates how technology personal computers, can help students achieve their objectives and have a positive impact on society.

Contents
The Importance of Technology in EducationAlso Read: EazyDiner Raises Rs 40 Crore Funding, Plans to Expand Across India and Middle EastDell’s Commitment to EducationThe Role of Personal Computers in EducationAlso Read: From Fire to Dostana: Exploring Representation of the LGBTQ+ Community in Indian Media

The Importance of Technology in Education

As technology develops, it plays a bigger and bigger role in education. Nowadays, personal computers are a necessary tool for students of all ages, enabling excellent learning experiences that go beyond conventional textbooks and lectures in the classroom. The importance of the “Back to School” CampaignDell’s “Back to School” campaign celebrates students’ learning ethos, which involves utilizing new tools and technologies to enhance their learning experiences. Dell Technologies’ “Back to School” campaign emphasizes how technology, specifically personal computers, is essential to facilitating this shift in education.

Also Read: EazyDiner Raises Rs 40 Crore Funding, Plans to Expand Across India and Middle East

The two brand films for the campaign, “Dance Moves” and “Cricket Gloves,” show how two young people use their Dell Inspiron 2-in-1 laptops to improve their community. In the first movie, a student uses her laptop to mix music and make a playlist that she then plays in a nursing home to get the residents to dance and spread happiness. In the second movie, a kindhearted boy learns how to sew while on a video call with his mother and then donates his old cricket gloves to a young boy in a children’s home so that he can pursue his passion. Both of these films show how important it is to learn with a purpose and how Dell is committed to putting useful innovations into their PCs.

Dell’s Commitment to Education

Dell’s “Back to School” campaign is part of their larger commitment to education. Dell has teamed up with 88 schools in seven cities, Radio Mirchi, and the Smile Foundation as part of the campaign to share the tales of young people who are making a difference in matters such as assisting the elderly, underprivileged, combating climate change, reducing waste, and recycling. To help students learn how to use technology to reach a wider audience, the initiative will also include donation drives and Digi Camps at Dell Exclusive Stores (DES).

The Role of Personal Computers in Education

Personal computers are now a crucial component of the educational process. They support excellent educational experiences that go beyond textbooks and lectures in the classroom. Students have access to the resources they need through personal computers to pursue their interests and learn new things. Dell’s Offerings for Students as part of the campaign. Dell will be providing additional warranty, headsets, and discounts exclusively to students at Dell.com. Dell Exclusive Stores, multi-brand outlets, and large format retail. The “Back to School” campaign from Dell Technologies celebrates this change in education. It emphasizes the importance of personal computers in making it possible.

Also Read: From Fire to Dostana: Exploring Representation of the LGBTQ+ Community in Indian Media

Dell Technologies’ ‘Back to School’ campaign emphasizes the significance of personal computers in facilitating high-quality learning experiences. This offer gives students the chance to purchase high-quality personal computers at an affordable price. Also encourages them to embrace technology as an integral part of their learning experiences. The campaign serves as an example of how technology can help students achieve their objectives. As well as have a positive impact on society. Dell is dedicated to providing students with the resources they need to succeed. As evidenced by their support of education and their collaboration with institutions of higher learning.

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    Eshita Chaurasia May 2, 2023 March 31, 2023
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    By Eshita Chaurasia
    With a Post Graduate degree from NIFT and 9 years of experience, I am a skilled professional in Fashion Marketing, Brand Management, and Fashion/Retail Merchandising.
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