In a world where antimicrobial resistance (AMR) poses an unprecedented health risk, Dettol Malaysia is setting the stage for change with its new “Selangkah Lebih, Selangkah Kasih” campaign. This proactive initiative emphasizes the importance of good hygiene practices, such as handwashing and surface disinfection, to curb the spread of infectious diseases in Malaysia. With AMR recognized by the World Health Organization as a “silent pandemic,” Dettol’s campaign arrives at a critical moment for Malaysian public health.
Understanding the Threat of Antimicrobial Resistance
AMR is a global issue, often exacerbated by the misuse of antibiotics. A recent study by The STAR ASEAN revealed Malaysia has the highest rate of antibiotic prescriptions in the region, at 44%. According to Infectious Disease expert Professor Dr. Zamberi Sekawi, “A lack of awareness regarding the benefits and risks of antibiotic use compounds the challenge of AMR.” Dr. Sekawi highlights the misconceptions surrounding antibiotics, with many still believing they are effective against viral infections like the flu, contributing to unnecessary antibiotic use.
The Hygiene Imperative
As Malaysia enters the monsoon season, infections related to poor sanitation and overcrowded shelters are a growing concern. “Hand hygiene and surface cleanliness are fundamental in stopping disease transmission,” said Tiffany Tang, Marketing Director for Health Malaysia and Singapore at Reckitt. Dettol’s campaign educates the public on simple yet effective practices, such as washing hands with antibacterial soap and disinfecting high-touch surfaces, helping Malaysians stay healthier this season.
Campaign Highlights and Community Impact
Dettol Malaysia’s “Selangkah Lebih, Selangkah Kasih” has reached over 5 million Malaysians, promoting essential hygiene practices. In collaboration with the Ministry of Health, Dettol has spearheaded community programs like Wellness Month and Dettol Quest, targeting school-aged children and new mothers with vital health education. Through these efforts, Dettol seeks to build lasting hygiene habits that can reduce the spread of infectious diseases and promote a healthier Malaysia.
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Championing Hygiene for a Safer Malaysia
Dettol’s initiative is not just about products but about empowering Malaysians to protect themselves and their communities. By fostering a culture of good hygiene, Dettol is paving the way for a safer, healthier future for all.
About Dettol
For over 90 years, Dettol has been a trusted name in germ protection, preventing infections through its antiseptic products and research. Today, Dettol is the world’s leading and most recognized Germ Protection brand, committed to promoting healthy habits globally.
About Reckitt
Reckitt is dedicated to improving global health and hygiene. With a portfolio that includes brands like Air Wick, Lysol, and Dettol, Reckitt delivers quality products for a cleaner, healthier world.
