The full-year net media revenue results for the out-of-home (OOH) advertising industry have been reported, and they show a staggering increase of 27.6% for 2022. The fact that DOOH now makes up 64.1% of annual net media revenue shows that the sector will continue to grow.
Category Breakdowns:
Roadside Billboards:
There will be a significant increase from 2021’s $362.5 million in net media revenue to 2022’s $463.8 million from roadside billboards (both those over and those under 25 square meters).
Roadside other
Net media revenue for roadside other (which includes street furniture, bus/tram externals, and small formats) was $238.5 million in 2022, up from $195.7 million in 2021.
There was an increase from $48.7 million in 2021 to $100.3 million in 2022 in net media revenue for the transportation category, which includes airports.
Retail, lifestyle, and other:
Spending on retail, lifestyle, and miscellaneous other categories will increase from $224.2 million in 2021 to $259.1 million in 2022 thanks to net media revenue. In recent years, the data has shown that the DOOH industry has been growing at an unprecedented rate. Digital out-of-home (DOOH) advertising makes use of digital billboards, kiosks, and screens to showcase updated content and fine-tune audience targeting.
Doing so has helped the DOOH industry collect data and gain insights into consumer behaviour, which in turn has helped advertisers craft more effective campaigns. This has increased the efficiency of DOOH advertisements, which has resulted in higher earnings.
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The many advantages of DOOH, which include adaptability, scalability, and interactivity, have made it a favourite among marketers.
Ultimately, the DOOH industry’s stellar growth in net media revenue for 2022 cements the sector’s position as a frontrunner in the advertising market. As technology gets better, the digital out-of-home (DOOH) market is expected to grow even more, giving brands and marketers more creative ways to connect with consumers.
