DoubleVerify (NYSE: DV), an esteemed trailblazer in the digital media measurement, data, and analytics landscape, has publicly revealed their landmark acquisition of Scibids Technology SAS (“Scibids”). Recognized as a vanguard in AI-powered digital campaign optimization, the partnership with Scibids is a move set to revolutionize the digital advertising industry.
Value Proposition of the Deal
This all-encompassing union is rooted in a cash and stock transaction pegged at an impressive $125 million. The deal also features potential additional consideration founded on certain performance metrics. As per the agreed timeline, the transaction is set to conclude in the third quarter of the year.
Reinforcing Digital Media Campaign Performance
Under this alliance, DoubleVerify’s product leadership in real-time campaign optimizations will be supercharged. The merger enables the integration of DV’s trusted media quality and performance data, including viewability, contextual, and attention signals, with Scibids’ robust AI technology and real-time optimization algorithms.
Redefining Media Transaction and Ad KPI Achievement
This synergistic collaboration will set a new industry standard by empowering DV to oversee the entire media transaction journey, from activation to measurement. The move aligns with advertiser goals, as it offers real-time campaign optimization without relying on third-party cookies. As a result, DV transitions from being a performance proxy to an entity that actualizes ad KPI achievements and tangible business outcomes.
Mark Zagorski, CEO of DoubleVerify, acclaimed this acquisition, stating, “The acquisition lets us redefine the verification space and offer a continuous feedback loop between activation, measurement and optimization – powered by AI technology and the most trusted impression-level media quality and verification data in the space.”
Empowering Advertisers with AI
Scibids, renowned for building AI that streamlines and optimizes the programmatic buying of digital ad campaigns, has an impressive roster of clients. These include all major holding companies, independent agencies, and top global brands like Allianz, Dell, and Spotify. This alliance amplifies the capabilities of Scibids’ AI technology and broadens its influence across the digital advertising ecosystem.
Exclusive Benefits for Advertisers
The acquisition offers advertisers a myriad of benefits such as maximizing business outcomes and ROI, ensuring continuous optimization, and streamlining manual efforts, thereby driving operational efficiencies. This will be accomplished by integrating DV’s granular metrics in multidimensional dynamic optimization and employing automated bidding across leading DSPs.
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DoubleVerify’s Commitment to Dynamic Campaign Optimizations
The acquisition of Scibids marks another achievement for DoubleVerify, who recently unveiled their exclusive commercial partnership with Scibids. This collaboration was marked by the launch of DV Algorithmic Optimizer – a solution that demonstrated efficacy in in-market campaign tests, boasting a 63% increase in attention levels and a 95% increase in impressions won across several campaigns.
DoubleVerify’s successful decade-long journey has been committed to building digital transparency and trust in the advertising ecosystem. With the acquisition of Scibids, DoubleVerify continues to redefine the verification space, powered by AI technology and the most trusted impression-level media quality and verification data in the industry.
For more information about DoubleVerify, visit www.doubleverify.com.
