Duroflex, the foremost provider of sleep solutions in India, has embarked on a transformative journey by teaming up with cricket icon Virat Kohli. Together, they aim to advocate the crucial role of quality sleep in fostering a long and healthy life. Virat Kohli’s strong alignment with Duroflex’s mission has led him to become the brand ambassador, driving the message of quality sleep to a broader audience.
With the partnership between Duroflex and Virat Kohli, a new era in the conversation surrounding quality sleep and its indispensable role in optimal health is set to begin. This collaboration will showcase Duroflex’s unwavering commitment to spreading awareness about the profound link between quality sleep and a healthier, more fulfilling life. As a prominent figure in the world of sports and fitness, Virat Kohli’s association with Duroflex is expected to amplify the message of quality sleep, inspiring individuals to prioritize their sleep for a healthier tomorrow. The announcement was made at a press conference attended by Mathew Chandy, CMD and Sleep Evangelist at Duroflex, along with Mohanraj J., CEO of Duroflex.
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Under the hashtag #GreatSleepGreatHealth, Duroflex aims to drive the narrative and initiate deeper conversations around sleep as a fundamental necessity for a healthy life and lifestyle. The brand has always been passionate about sleep and has presented facts and research highlighting its connection to good health. The brand narrative has evolved to prioritize sleep not only as a refreshing exercise but as a crucial aspect of overall well-being. Virat Kohli, a fitness enthusiast and professional athlete, understands the importance of sleep for a healthy life. He prioritizes sleep in his daily routine, recognizing its significant impact on his health and overall performance as a sportsman.
Sharing his thoughts on becoming the face of Duroflex, Virat Kohli said, “As a professional athlete, I understand the importance of sleep and recovery in maintaining peak physical and mental health. I strongly believe that prioritizing good quality sleep can lead to a healthier and more fulfilling life, both in one’s career and with loved ones. It’s not just about getting enough hours of rest; it’s also about the quality of sleep one receives. I ensure that I get deep restorative sleep. Duroflex’s commitment to promoting the importance of quality sleep for a longer, healthier life aligns with my personal beliefs. Becoming the face of the brand was a natural decision for me as I believe in the brand’s mission. I am excited to bring a new dimension to the brand and drive its message of sleeping better for a long, healthy, and enhanced quality of life.”
During the conference, Virat Kohli also unveiled Duroflex’s latest innovative offering, Neuma, India’s first-ever firmness adjustable mattress. This technologically advanced mattress allows individuals to personalize its firmness according to their sleep patterns, body postures, and health needs. Neuma is scientifically designed to promote deep restorative sleep by creating a personalized sleep experience, enabling every sleeper to tailor their sleep environment. With this product, Duroflex aims to elevate the sleep solutions market in India to new heights.
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Mohanraj J., CEO of Duroflex, commented, “As a brand with a long-standing legacy and a leading position in the sleep solutions market, Duroflex is committed to advancing the importance of good sleep to new horizons. We are proud to announce our collaboration with Virat Kohli, who shares our passion for the importance of sleep. His voice is perfect to help us carry this mission forward. With the launch of our new product, NEUMA, we solidify our promise to help India sleep better. Duroflex is excited for the journey ahead and remains dedicated to providing innovative and effective sleep solutions while driving conversations around the role of sleep.”
Mathew Chandy, CMD of Duroflex and Sleep Evangelist, shared his thoughts, stating, “At Duroflex, we firmly believe that good quality sleep is an essential component of a healthy and fulfilling life. However, many of us tend to overlook the importance of sleep and its significance for our mental and physical well-being. We are delighted to have Virat Kohli as our partner in our mission to promote the importance of good sleep. Virat is the perfect ambassador for this cause, given his disciplined and healthy lifestyle. He truly resonates with our brand’s mission of helping India sleep better for a fulfilling life. Together, we hope to create a conversation around the importance of good sleep and empower individuals to make sleep a priority for better health and well-being.”
For over 60 years, Duroflex has been helping people in India sleep better and healthier. Founded in 1963, the company has continuously pioneered innovation and leadership in the sleep solutions industry. It has catered to all consumer needs in the sleep space, going beyond just selling sleep solutions. Duroflex’s mission is to improve the overall well-being of individuals by emphasizing the importance of quality sleep. Note: This article is based on an Adgully article.
