Starting the year off well, Eartheories, the beloved aroma-care company from Malaysia, has captured everyone’s attention with a string of prestigious prizes, a reflection of its dogged quest for aromatherapy craftsmanship excellence. In 2023, the brand was honoured with the prestigious Best Aromatherapy for Health and Wellness Products by Beauty Insider. It was also named Best Pure Essential Oils at the Natural Health Reader Awards, and it was a finalist for the Best New Skin Care Brand of the Year by Luxury Deluxe Awards.
Where Craftsmanship and Local Flavors Merge
Since its start in 2020, Eartheories has adhered to a strict procedure that guarantees all of its products are made with the highest quality, locally sourced ingredients. In addition to supporting local farmers, Eartheories stands out on the world scale with its inventive products, which include both traditional and uniquely Malaysian smells like kaffir lime and grapefruit lemongrass essential oils.
Eartheories’ forward-thinking CEO and founder, Fadz Subari, said, “We started from a humble home garden and while we’ve come a long way over the years, we want to preserve our roots by supporting local farmers and use the best of what our Malaysian soil has to offer.” It’s a sentiment that resonates with Subari. We utilise our local agriculture to create handcrafted goods that everybody may enjoy, with the aim of fostering a “agri-sanal” ecosystem. As a result, our farmers receive a portion of the profits from Eartheories goods, which helps to maintain a healthy and long-lasting industrial environment.
A Pledge to Excellence and Eco-consciousness
As more and more Malaysians become health-conscious and interested in organic products, Eartheories is committed to fulfilling its purpose of providing aroma-care products that are top-notch, safe, and regulated. When it comes to environmental, social, and governance (ESG) values, the brand isn’t content to just follow the rules.
Eartheories’ partnership with FRIM and the Malaysian Department of Agriculture is an important aspect of their plan for supporting local farmers. Eartheories’ research and development (R&D) efforts have been greatly assisted by the University of Malaya’s Centre for Natural Products and Drugs Research (CENAR), which has been instrumental in the development of new products.
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Future Visions: Global Ambitions Rooted in Local Heritage
By showcasing the abundance of Malaysia’s natural resources in its handmade aroma-care range, Eartheories intends to broaden its impact. Collaborations with worldwide businesses support this goal of creating well-known items that may proudly display the “Made in Malaysia” label.
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