AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has today announced a partnership with eclicktech, a China-based intelligent data marketing service provider, which will provide eclicktech’s web publisher pool with international advertising demand.
With Mainland China’s programmatic advertising market expected to reach RMB 500 billion in 2024, AnyMind Group will provide eclicktech’s web publishers, mainly based in Mainland China, with high-quality advertising demand sources and support for traffic monetization. Additionally, eclicktech will utilize AnyMind’s publisher growth platform, AnyManager, to access analytics and optimization capabilities.
The collaboration with eclicktech is expected to support the growth of eclicktech’s overseas advertising demand to Mainland Chinese web publishers by a targeted 150%. Looking ahead, in addition to deepening collaboration around traffic monetization, both companies will also look at further cooperation around fields such as influencer marketing and cross-border commerce.
Headquartered in Xi’an, China, and founded in 2011, eclicktech is a well-known intelligent marketing service provider in Mainland China, offering services including performance marketing, user acquisition, brand awareness promotion, and monetization. With offices in Beijing, Shanghai, Shenzhen, Hong Kong, the United States, India, Germany, South Korea, and Japan, eclicktech serves over 5,000 clients from various fields including Huawei, Alibaba, and Tencent.
Also read: Inaugural HKTDC Export Confidence Index: Rising expectations of export
On the partnership, Ben Chien, Managing Director of Greater China, AnyMind Group, said, “We have been committed to ‘make it exciting for everyone to do business’, and this collaboration with eclicktech exemplifies our focus on the Mainland China market and our optimism about the development potential of the global advertising monetization space. In addition to deepening collaboration in traffic monetization, we also look forward to more diversified cooperation in cross-border commerce and influencer marketing.”
In September 2022, AnyMind Group expanded into Shenzhen, China, launched its app monetization solution and provided its media growth platform, AnyManager, to website owners and app publishers. AnyMind Group has also deployed other products such as e-commerce management platform AnyX and influencer marketing platform AnyTag in the Mainland China market, to strengthen its offerings for Chinese publishers, enterprises and creators.
