Hongkong Land, a frontrunner in property investment and development, has unveiled a strategic collaboration with financial giant, American Express. This alliance is curated to offer American Express’s elite Cardmembers in Hong Kong a taste of unparalleled luxury at LANDMARK, the city’s top-tier shopping destination.
A Blend of Fashion, Art, and Fine Dining
Encompassing this collaborative venture are various luxury-oriented experiences. Cardmembers can anticipate exclusive engagements, spanning from high-end fashion showcases to intimate encounters with the worlds of horology, jewellery, arts, and global gourmet dining. In addition, American Express Cardmembers will be privy to the premier services of Hongkong Land’s distinguished regional loyalty initiative, BESPOKE.
Synergy in Vision and Mission
The union of a global financial powerhouse with a premier property developer in Hong Kong reflects the mutual dedication of both entities towards curating unparalleled experiences for their clientele. Moreover, it underpins Central Hong Kong’s ambition of ascending as a globally recognized hub for luxury shopping and corporate activities.
Leaders Speak
Alexander Li, who heads the retail division at Hongkong Land, expressed immense enthusiasm regarding this venture. “Partnering with American Express, a brand synonymous with luxury, aligns perfectly with LANDMARK’s ethos of offering unparalleled experiences in the spheres of fashion, culinary arts, and culture,” he remarked. Li harbours a robust belief that this collaboration will further solidify Hong Kong’s position on the global map as a sophisticated destination for shopping, culinary delights, and cultural exploration.
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Concurrently, Walter Liu, the regional chief for Asia at American Express, highlighted the intent behind this partnership. “Our enduring commitment has always been to forge avenues that amplify the luxury quotient for our Cardmembers,” said Liu. “Leveraging the illustrious legacies of both American Express and Hongkong Land ensures we can craft distinct and memorable experiences for our esteemed clientele.”
Liu further emphasized the timeliness of this partnership, especially considering the rising influx of international tourists to Hong Kong and the escalating luxury consumption trends among the city’s elite.
