The fashion brand Charles & Keith has joined UN Women’s “Storytelling for Gender Equality” programme to support women’s rights. As part of their campaign for International Women’s Day 2023, the brand has made a special purple edition of their handbags, with 20% of the proceeds going towards funding the program. The brand has also brought together in-house talents from various market offices to share their views on equity.
Gathering Talents to Share Views on Equity
As part of its campaign for International Women’s Day 2023, Charles & Keith has asked some of its best employees from different market offices to talk about what equity means to them. They have joined a network of female storytelling advocates working with UN Women to create positive social norms, anti-violence policies, and a safe space for survivors of violence to speak up about their experiences.
With their coordinated efforts around International Women’s Day, Charles and Keith hope to spark meaningful conversations, raise awareness about discrimination, and take steps towards a more just and equal society. This year’s theme, “Embrace Equity,” is all about celebrating how far women have come in the fight for their rights and encouraging everyone to embrace equity.
Poh Shi Min, senior international marketing executive at Charles & Keith, says, “The dawn of tomorrow starts today. As we celebrate the strength and intelligence of the women in our lives, let us learn to unlearn gender roles and gather everyone to embrace equity. We should relook positions of power and give women more opportunities to be seen and heard. All the heroes in my life are women. Happy International Women’s Day!”
Angelyn Tan, the brand’s creative content associate, says, “Women have always been my biggest inspiration as the struggles women face require great strength and perseverance. This year, we celebrate equity and how far women have come in the fight for their rights. To all the divine women in the world, Happy International Women’s Day!”
Celebrating the differences
Grace Park, a digital marketing associate at Charles & Keith, said,”Every person has their own colour. Embracing and celebrating the differences can help us learn how to support one another better.”
Supporting Women’s Rights
Under UN Women’s “Storytelling for Gender Equality” programme, Charles & Keith is promoting the rights of women and girls in honour of International Women’s Day 2023, which has the subject “Embrace Equity.” A special purple edition of the Alia, one of the brand’s handbag designs, was released, with 20% of sales going to the initiative.
Also read: Häagen-Dazs Honors Female Co-Founder Rose Mattus with “The Rose Project” Campaign
The International Women’s Day 2023 has brought brands together to support women’s rights, celebrate women’s strengths, and encourage everyone to embrace equity. Charles & Keith’s campaign is a great example of how brands can use their influence to create meaningful conversations and contribute towards building a fair and equal society.
