In a move that signals a significant shift towards sustainable luxury, Range Rover has unveiled its plans for the eagerly awaited Range Rover Electric. With the opening of its waiting list, a new chapter begins in the storied history of this iconic brand.
A NEW ERA OF LUXURY
Surge in Demand Signals a Shift in Luxury Preferences
Geraldine Ingham, Managing Director at Range Rover, reflects on this pivotal moment, “Since going on sale in 2021, the latest generation Range Rover has set a new benchmark for desirability. Across the globe, we’re seeing the highest levels of client demand in our 53-year history. Because of this unprecedented success story, we’re now opening the official waiting list for the opportunity to be among the first to place a pre-order for the most anticipated Range Rover of recent times.”
A Pioneering Design Meets Revolutionary Electric Technology
Ingham elaborates that the introduction of an all-electric model heralds a new chapter for the original luxury SUV. This evolution in the Range Rover saga accentuates our commitment to modern luxury, blending our iconic British design and unparalleled all-terrain capability with the added benefit of electric propulsion.
REFINEMENT AND INNOVATION
A Symphony of Silence: The Most Refined Range Rover Yet
Thomas Müller, Executive Director of Product Engineering at JLR, shares his vision, “We are on target to create the quietest and most refined Range Rover ever created. The magic ingredients that underpin the success of Range Rover remain unchanged: timeless, reductionist design, a serene cabin and go-anywhere capability – but now offered with zero tailpipe emissions.”
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Upholding a Legacy of Unmatched Luxury and Performance
The Range Rover has consistently set benchmarks throughout history. This new electric luxury SUV is no exception. It’s a pioneering product, the likes of which the industry has yet to see, embodying global luxury and innovation.
DEVELOPMENT AND TESTING
The development of the Range Rover Electric is marked by rigorous testing. Engineers are focused on achieving unmatched quietness and refinement through innovative noise cancellation, sound design, and cabin comfort. Following a comprehensive virtual development phase, real-world testing spans diverse climates and terrains, from the icy expanses of Sweden to the scorching heat of Dubai.
UK-BASED INNOVATION
The Range Rover Electric, born in the United Kingdom, stands as a beacon of JLR’s commitment to a carbon-neutral future. This pioneering model, produced alongside its mild and plug-in hybrid siblings, symbolizes a major stride in sustainable automotive manufacturing. Batteries and Electric Drive Units will be produced at JLR’s new state-of-the-art Electric Propulsion Manufacturing Centre in Wolverhampton, UK.
JOIN THE WAITING LIST
Alistair Scott, Managing Director at JLR, Asia Pacific region, extends an invitation to join this groundbreaking journey, “As a brand committed to innovation and sustainable mobility, we have poured our expertise and passion into creating a groundbreaking electric vehicle that not only meets but exceeds expectations. We have the utmost confidence in the overwhelming interest this announcement will generate. By joining the waiting list, enthusiasts and forward-thinkers alike can secure their place at the forefront of electric mobility. This is not just a reservation; it’s a declaration of confidence in the future of transportation and a bold step towards a more sustainable tomorrow.”
With the launch of the Range Rover Electric, the brand is not just unveiling a new vehicle; it is making a bold statement about the future of luxury transportation. It is a fusion of timeless elegance with cutting-edge sustainable technology. Be a part of this transformative journey by joining the exclusive waiting list today.
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