Singapore, 30 May 2024 – In a significant rebranding effort, global technology leader Epson has launched its new brand message, “Engineered for Good,” across Southeast Asia. This strategic shift signifies Epson’s dedication to merging innovation with a purpose, aiming to create technology solutions that contribute to a sustainable future.
In a world where brand values and aspirations set companies apart, Epson is redefining its identity to focus on sustainability and meaningful innovation. The transition from its former brand message, “It’s In the Details,” marks a pivotal move for Epson to transcend product excellence and utilize technology to enhance communities. This new direction is closely tied to Epson’s corporate philosophy of ‘sho-sho-sei,’ a Japanese term meaning ‘efficient, compact, and precise.’
Commitment to Sustainability
Tan May Lin, Regional Director of Brand and Communications at Epson Southeast Asia, highlighted the importance of sustainability as a core element of responsible business practices. “The actions of individuals and businesses, no matter how small, will play an important part in helping Southeast Asia achieve a sustainable future. Epson recognizes that sustainability is a foundational element of responsible business practices. Hence, it is important that we communicate and advocate the use of Epson’s eco-efficient technology which helps reduce energy consumption, enhance productivity, and minimize the overall environmental impact of every Epson product,” she stated.
Epson’s “Engineered for Good” campaign embodies the company’s philosophy of delivering efficient, compact, and precise innovations. By further embracing innovation, Epson aims to address global environmental challenges and societal issues, enriching people’s lives and contributing to a better world.
Environmental Vision 2050
Epson’s rebranding is part of a broader commitment outlined in its Environmental Vision 2050. The company has set an ambitious goal to become carbon negative and underground resource-free by 2050. As of the end of 2023, Epson Southeast Asia has achieved 100% renewable energy usage at all major sites and factories worldwide. Additionally, Epson has completely phased out laser printers in the region due to their limited potential for sustainability improvements compared to inkjet printers.
Epson’s dedication to sustainability is evident in its continuous efforts to innovate and improve its product offerings. The company’s inkjet printers, for example, are designed to reduce energy consumption and minimize environmental impact, aligning with its eco-efficient technology advocacy.
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A New Era of Innovation
Epson’s shift to “Engineered for Good” underscores its commitment to leveraging technology for the greater good. This brand message reflects Epson’s unique approach to innovation, focusing on creating products that are not only advanced but also beneficial to the environment and society. By emphasizing sustainability and efficiency, Epson aims to inspire both individuals and businesses to adopt eco-friendly practices.
This new brand direction also highlights Epson’s role as a leader in sustainable technology solutions. The company’s efforts to reduce its carbon footprint and promote renewable energy use demonstrate its dedication to making a positive impact on the world.
Epson’s new brand message, “Engineered for Good,” marks a significant milestone in the company’s journey towards sustainability and innovation. By redefining its identity, Epson is setting a new standard for responsible business practices and technological advancements. This strategic shift not only reinforces Epson’s commitment to environmental responsibility but also positions the company as a champion of sustainable innovation in Southeast Asia and beyond.
As Epson continues to innovate and advocate for sustainability, its new brand message serves as a powerful reminder of the role technology can play in creating a better future for all.
About Epson
Epson is a global technology leader whose philosophy of efficient, compact and precise innovation enriches lives and helps create a better world. The company is focused on solving societal issues through innovations in home and office printing, commercial and industrial printing, manufacturing, visual and lifestyle. Epson’s goal is to become carbon negative and eliminate use of exhaustible underground resources such as oil and metal by 2050. Led by the Japan-based Seiko Epson Corporation, the worldwide Epson Group generates annual sales of more than JPY 1 trillion. Visit corporate.epson/en/ for more information.
About Epson Singapore
Since 1982, Epson has developed a strong presence across major markets in Southeast Asia and South Asia. Led by the regional headquarters Epson Singapore, Epson’s business in Southeast Asia spans an extensive network of 11 countries with a comprehensive infrastructure of close to 500 service outlets, 7 manufacturing facilities and 6 Epson solution centres. Visit: http://www.epson.com.sg for more information.
