A Strategic Move for MAX NETWORK
The MAX NETWORK, a conglomerate that includes MAXMEDIALAB, MAXCONNECTORS, and MAXCo.LAB, has ushered in a fresh chapter with the induction of Esther Pedersen as the Head of Ideation & Communications at MAXMEDIALAB. This pivotal appointment took effect on Monday, 18th September.
The Role’s Significance
In her new role, which seamlessly blends media and communications, Pedersen is poised to spearhead a transformative phase of brand evolution and strategy. Her leadership is anticipated to yield unmatched paid and organic outcomes, further enhancing client ROI in an ever-evolving media landscape.
Pedersen’s Illustrious Journey
With a career spanning over 20 years, Pedersen’s accomplishments are nothing short of remarkable. Her recent role as the Head of Communications at CAMILLA saw her at the helm of groundbreaking global campaigns. These include the integration with HBO’s White Lotus, the spotlight at Miami Swim Week, the PR unveiling of the CAMILLA x Disney collection, and a myriad of events for Sydney World Pride.
Before her stint at CAMILLA, Pedersen’s extensive tenure at the full-service agency, Hyland, honed her expertise in brand development. Starting as a Media lead and later transitioning to the General Manager – Content & Creative, she acquired a deep understanding of brand cultivation, intricate demographics, comprehensive planning across various channels, and strategic publicity collaborations.
Her portfolio boasts collaborations with renowned brands such as Dyson, Sydney Airport, Coty Luxury (including names like Gucci, Tiffany & Co., and Marc Jacobs), Consumer brands (like Rimmel and Covergirl), Etihad, KitchenAid, Lilydale, and many more.
Voices from the Leadership
Lynette Phillips, the Founder & CEO of the MAX NETWORK, expressed her enthusiasm about the appointment, stating, “Esther’s multifaceted expertise aligns seamlessly with the forward-thinking ethos we embrace at the MAX NETWORK. Her deep knowledge of communications and the evolving media landscape as well as her commitment to client management, makes her an invaluable asset to our team. We are confident in her capability to bring innovation and passion to this integral role”
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Sharing her excitement, Pedersen remarked, “After many years admiring the impact the MAX NETWORK creates with their impressive brand partners, I’m thrilled to be joining Lynette and her team. I’ve always been passionate about channel agnostic ideas, collaborative partnerships, and connecting brands with their audiences in meaningful and motivating way, so the broad capabilities of the MAX NETWORK are exciting to now be part of.”
Connect with MAXMEDIALAB
To learn more about MAXMEDIALAB, visit their official website at www.maxmedialab.com.au. Stay updated with their latest endeavors on Instagram @MAXMEDIALAB and join the conversation using the hashtag #MAXMEDIALAB.
