Kuala Lumpur, 29 May 2024 – foodpanda Malaysia is set to redefine online grocery shopping with the launch of its new private house label, bright. Available exclusively on the pandamart platform, bright features over 200 items across three sub-brands: brightfarms, brightyums, and brightspots.
The bright range offers a diverse selection of groceries, including fresh produce, pantry staples, ready-to-eat meals, snacks, beverages, and household essentials. This expansion follows the successful introduction of foodpanda’s initial house brand offerings, which debuted as brightfields in 2021. Initially starting with a few pantry necessities, the brand has grown to cover a wider range of products, from fresh fruits to cleaning products.
A Commitment to Quality and Affordability
Kevin Zagolin, Director of Q-Commerce at foodpanda Malaysia, emphasized the company’s dedication to quality and affordability. “The unveiling of bright spotlights our commitment to provide customers with products that they need and love. Every item under the bright label is the result of in-depth research and rigorous testing to ensure our products are high-quality and affordable,” he said.
The bright products are procured directly from suppliers, enabling cost efficiencies that allow for competitive pricing. Customers can save up to 25% compared to non-house branded products. foodpanda ensures strict quality control throughout the manufacturing process to maintain consistent standards.
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Meeting the Needs of Price-Sensitive Customers
The launch of the bright brand is part of foodpanda’s strategy to become the go-to platform for online grocery shopping, especially at a time when customers are increasingly price-sensitive. With bright, customers can enjoy high-quality products at affordable prices, delivered conveniently within the hour.
Kevin Zagolin highlighted the growing customer base for their house brand products, stating, “We are thankful for our customers’ support so far, and we are confident that they will be more satisfied with the expanded range, as seen by the growing number of repeat customers of our house brand products.”
Three Sub-Brands Under bright
- brightfarms: This sub-brand focuses on fresh produce, ensuring that customers have access to a variety of fruits and vegetables that are sourced responsibly and priced affordably.
- brightyums: This includes pantry staples, ready-to-eat meals, snacks, and beverages, offering a convenient solution for daily meal planning and snacking needs.
- brightspots: This covers household essentials, ensuring that customers can find everything they need to keep their homes clean and well-stocked.
Convenience and Variety at Your Fingertips
Customers can access the bright product range in all pandamart stores across Malaysia, which boasts the widest variety of products at launch. This extensive range ensures that customers can find everything they need in one place, making grocery shopping more convenient and efficient.
Customer-Centric Approach
foodpanda’s customer-centric approach is evident in the meticulous planning and execution of the bright brand. By conducting extensive research and testing, foodpanda ensures that each product meets high standards of quality and affordability. This commitment to excellence is reflected in the positive feedback from customers and the increasing number of repeat buyers.
With the launch of bright, foodpanda Malaysia continues to innovate in the online grocery sector, aiming to provide customers with the best shopping experience. As the company expands its product offerings and enhances its service quality, it is poised to become the preferred choice for online grocery shopping in Malaysia.
To check out the range of bright products available near you, please visit: https://bit.ly/BrightMY
About foodpanda
foodpanda is a leading on-demand delivery platform in Asia dedicated to bringing consumers a wide range of food, groceries and more, quickly and conveniently. Powered by technology and operational excellence, foodpanda is spearheading the growth of quick-commerce (q-commerce) across the region with its network of retail partners, as well as pandaMart cloud stores to provide more on-demand options beyond the millions of food delivery options. foodpanda operates in more than 300 cities across 11 markets in Asia Pacific – Singapore, Hong Kong, Thailand, Malaysia, Pakistan, Taiwan, Philippines, Bangladesh, Laos, Cambodia and Myanmar. foodpanda is a subsidiary of Delivery Hero, a global leader of the food delivery industry.
For more information, visit www.foodpanda.com.
