foodpanda has appointed Jaslin Goh as the new vice president of marketing for APAC.
Based in Hong Kong, Jaslin Goh replaces Anna Znamenskaya and will report directly to John Fang, CEO of foodpanda.
Goh, in this new role, will be responsible for the regional marketing function, leading a team of local marketing directors in the drive for growth and brand love across Asia.
Goh, with 20 years of professional experience, most recently served as the Chief Marketing Officer for the mobile payment service PayMe at HSBC, taking charge of all functions concerning marketing, design, and customer experience.
She previously held senior marketing roles in HSBC’s Wealth & Personal Banking function, WeLab, and Shangri-La Group. Speaking on her appointment, Goh commented, “I’m super excited to be a part of the foodpanda family with its unique blending of tech, qcommerce, and F&B across 11 strong and flavorful markets. Food reflects the soul and unique idiosyncrasies of each market. I’m proud to become part of a business where we bring food and people together, through technology, yet in a grassroot, grounded way and is the glue for the cultural fabric for Asia’s best cities.”
