In a strategic move to fortify its presence in the Southeast Asian digital advertising market, PubMatic has announced Genelle Hung as the new Country Manager for the region. This appointment marks a significant step in the company’s efforts to enhance its strategic, sales, and operational capabilities across Southeast Asia’s dynamic digital advertising landscape.
A New Era of Leadership
- Strategic Direction: Hung’s primary role will involve steering PubMatic’s strategy in Southeast Asia, focusing on expanding the digital advertising supply chain.
- Direct Reporting: Based in Singapore, she will report to Jason Barnes, the Chief Revenue Officer for the Asia-Pacific region.
- Collaborative Approach: Her responsibilities include working closely with local and global teams, maintaining key relationships with CTV/OTT and in-app publishers, and collaborating with agency holdcos for supply path optimization.
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From AppLovin to PubMatic
- Rich Experience: Hung brings a wealth of experience from her tenure at AppLovin, where she led the demand business in Asia, focusing on DSPs, programmatic agencies, and brands.
- Expanding Horizons: Her leadership at AppLovin included expanding AppDiscovery’s operations, catering to the needs of non-gaming advertisers.
Hung’s Vision for PubMatic
- Embracing Change: Hung expressed enthusiasm about joining PubMatic at a crucial time for CTV and changing consumer habits, aiming to leverage her established regional relationships.
- Client-Centric Focus: She is committed to offering high-quality products that surpass client expectations and maintaining PubMatic’s position as a leading monetization and technology partner.
PubMatic’s Expectations
- Barnes’ Outlook: Jason Barnes highlighted Hung’s valuable experience and PubMatic’s premium products as key to delivering outstanding results for local businesses and stakeholders.
- Critical Role: Hung is expected to play a vital role in managing the client portfolio, driving new business, and contributing to PubMatic’s global expansion.
