n the constantly evolving world of marketing, leaders play a crucial role in shaping the trajectory of companies and the industry as a whole. A prominent example of this phenomenon is the appointment of Dheeraj Raina as the new Chief Marketing and Strategic Communications Officer of Gentari. As of May this year, Raina has joined the ranks of Gentari, steering the company towards uncharted territories.
The news of Raina’s transition surfaced shortly after his departure from his role as CEO of dentsu media, an esteemed position he held for nearly two years. The dynamic change in Raina’s career was announced via his LinkedIn, leading to ripples of curiosity and anticipation in the marketing industry.
Raina’s tenure at dentsu was characterized by his leadership over a spectrum of media brands. The impressive lineup under dentsu’s umbrella included notable names like iProspect, Vizeum, Carat, dentsu X, Amplifi, Posterscope, and Amnet. Under his watchful eye and strategic guidance, these brands thrived, contributing to the growth and influence of dentsu on a global scale.
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Prerna Mehrotra has succeeded Raina as the CEO of media for dentsu APAC, marking a new era for the company. Mehrotra’s responsibilities have also expanded to include the role of Chief Client Officer of dentsu APAC. This new role involves a commitment to elevating the client experience across dentsu’s services, encompassing creative, media, and customer experience management.
A significant chapter in Raina’s career at dentsu was his role in securing several key accounts for dentsu Malaysia, such as Resorts World Genting, One Plus, and Aeon Credit Service. The addition of these prominent accounts to dentsu’s portfolio is a testament to Raina’s innovative marketing strategies and his ability to foster strong business relationships.
Dentsu has also embarked on a leadership restructuring in Southeast Asia, bringing aboard a team of seasoned industry leaders. Among the key personnel are Sanjay Bhasin, Prakash Kamdar, and Bharti Agrawal. Bhasin, the CEO of Myanmar, Thailand, and Vietnam at dentsu, has been elevated to the role of CEO Southeast Asia of dentsu. Simultaneously, Kamdar, the CEO of dentsu Singapore and Indonesia, is transitioning to the role of CEO of Clients and Solutions, Southeast Asia.
In this context, it is worth noting the appointment of Robert Gilby as APAC CEO of dentsu International last year. Gilby, with over three decades of experience in the media and entertainment industry, is tasked with unifying dentsu’s talented workforce across 18 markets around the company’s global ambition to be the most integrated network in the advertising industry.
Raina’s move to Gentari signifies not just a personal career transition but also a pivotal moment in the evolution of marketing leadership. As the industry watches with keen interest, there is no doubt that Raina’s influence at Gentari will drive new possibilities for strategic communications and marketing, shaping the future of the industry.
All of this information is based on an article on the Marketing-Interactive website.
