SocialPeta sorted out the top 20 global mobile games by advertising, revenue, and download in November 2024, hoping to be of assistance to more people in the mobile app industry who are trying to understand the changing trends of the global mobile market.
The overall performance of global mobile games in November:
- The Pokémon IP mobile game【Pokémon TCG Pocket】 has set a new record with 30 million downloads and approximately $200 million in revenue;
- Japanese manga-based mobile games have surged in release, with Jujutsu Kaisen and Tokyo Ghoul mobile games both ranking on the launch charts;
- The benchmark for anime mobile game revenue, NIKKE, has experienced a 300% revenue surge following its 2nd anniversary;
- TikTok’s “Screaming Chicken” filter continues to rise in popularity, with the Tik Tap Challenge reaching the top of the download charts.
Top 20 Mobile Games by Advertising in November
1.The highly anticipated international version of the Jujutsu Kaisen mobile game has officially launched.
Since the official Jujutsu Kaisen mobile game, Jujutsu Kaisen Phantom Parade, was launched in Japan in November 2023, many international players have eagerly awaited the release of the global version. Finally, on the occasion of its one-year anniversary in Japan, the international version of Jujutsu Kaisen Phantom Parade, co-published by Bilibili, has made its long-awaited debut in November 2024.
In terms of gameplay, 【Jujutsu Kaisen Phantom Parade】 follows the standard format of a manga-based turn-based mobile game. With its newly added storyline, fully voiced performances, plus pricing of ¥18 for the monthly card and ¥54 for the premium pass, 【Jujutsu Kaisen Phantom Parade】 has garnered significant attention and favor from fans of the original IP.
According to SocialPeta, 【Jujutsu Kaisen Phantom Parade】 began its pre-launch campaign as early as August 26, with a total of over 9,000 pre-registration ads, more than six times the amount of pre-launch ads for the Japanese version. Even after the game’s official launch, the ad campaign continued with strong momentum. In November, approximately 7,000 deduplicated ad creatives were used across both iOS and Android platforms. Specific details for iOS are as follows:
- In the past 30 days, video ads accounted for about 56.7% of the total ad creatives, with 59.3% of video ads being under 30 seconds in length.
- The majority of video ad creatives were in vertical 720×1280 format, accounting for approximately 40%.
- Image ads made up about 43% of the total creatives in the past 30 days.
- Most image ads were high-resolution vertical images (1200×1500), accounting for over 28%.
The video ads for 【Jujutsu Kaisen Phantom Parade】 can generally be divided into three categories: one type features influencers delivering live-action voiceovers promoting the game; another is a high-energy montage combining game, anime, and manga footage; and the third includes short cosplay videos by Western influencers, along with some quirky UGC-style fan-made content. The live-action voiceover scripts primarily highlight features such as the official Jujutsu Kaisen mobile game, fully voiced high-quality storyline performances, and often mention the international version’s multilingual support and the substantial launch rewards in the ad copy.
According to SocialPeta, among the male characters, Satoru Gojo naturally appears the most frequently, followed by the protagonist Yuji Itadori and the prequel protagonist Yuta Okkotsu. Among the female characters, Nobara Kugisaki stands out the most. As the mobile game primarily relies on the influence of the original IP to attract players, straightforward character showcase images have proven to be particularly effective in conversion. The simplicity of production, ability to generate in bulk, and clear impact have contributed to the remarkable 40% share of image-based ad creatives for the Jujutsu Kaisen mobile game.
2. Tears of an Era: Tokyo Ghoul
For relatively “younger” audiences, Tokyo Ghoul may be considered a popular anime from a decade ago, and its impact might not be as deep as that of Demon Slayer or Jujutsu Kaisen. However, its theme song, “unravel,” became a nationwide hit at the time. The mobile game 【Tokyo Ghoul : Break the Chains】 was launched in the Traditional Chinese version in the second half of 2023, and it wasn’t until a year later that the international version,【Tokyo Ghoul : Break the Chains】, was released.
According to SocialPeta, 【Tokyo Ghoul : Break the Chains】began its pre-launch campaign on October 10, 2024, with a total of 11,000 pre-registration ads, making it a strong performer in terms of ad spending among manga-based mobile games. The game officially launched on November 7, and within the same month, a total of 7,000 deduplicated ad creatives were used across both iOS and Android platforms. Specific details for iOS are as follows:
- In the past 30 days, video ads accounted for approximately 56.7% of the total creatives, with about 47% of video ads having a duration of over 30 seconds.
- Most video ad creatives were in vertical 720×1280 format, accounting for about 40%.
- Image ads made up approximately 44% of the total creatives in the past 30 days.
- The majority of image ads were square 1080×1080 high-resolution images, accounting for over 75%.
Similar to other popular Japanese anime IP mobile games, the ad creatives for 【Tokyo Ghoul : Break the Chains】 follow a strategy very similar to that of 【Tokyo Ghoul : Break the Chains】. The ad copy highlights benefits such as 2,000 draws and special redemption codes (777, 888), which strongly evoke the typical mechanics of gacha-style mobile games. The presence of the iconic opening theme song 《unravel》 from the original anime, as well as the 10th anniversary celebration of the anime, is prominently featured in the campaign, reinforcing the connection to the franchise’s widespread popularity.
3.The Classic Puzzle Game Rises to Become the New King of Media Buying: Braindom
As a hyper-casual puzzle game that has been on the market for several years, 【Braindom】 not only ranks among the top in terms of user acquisition but also enjoys experimenting with fresh strategies, such as changing the app icon or introducing alternative gameplay concepts like the “one-stroke” challenge for its ad creatives. According to SocialPeta, a total of approximately 21,000 deduplicated ad creatives were used across both iOS and Android platforms in November. Specific details for the Android platform are as follows:
- In the past 30 days, video ads accounted for approximately 95.7% of the total ad creatives, with 85% of those video ads being under 30 seconds in length.
- Most video ad creatives were in vertical 720×900 format, accounting for about 44.9%.
- Image ads made up around 4% of the total creatives in the past 30 days.
- The image ads were few in number and had a consistent format, with nearly all being square 1080×1080 images.
Since changing its app icon to feature the “one-stroke” gameplay in January 2024, 【Braindom】 has perfected its strategy for using mini game to attract users. According to SocialPeta, 【Braindom】 continues to favor fun, one-stroke drawing mechanics in its user acquisition campaigns, with the “big belly lipstick drawing” becoming a viral hit in the campaign’s opening.
In addition, 【Braindom】 has also invested in a significant number of celebrity name-guessing ads, leveraging the popularity of celebrities to attract the attention of more potential players.
Top 20 Mobile Games by Revenue in November
Top Revenue-Generating Products on the App Store in November are:
The most profitable IP, Pokémon, has launched another major mobile game. 【Pokemon TCG Pocket】 generated over $110 million in revenue on a single platform in November, with players from the US and Japan contributing 47.3% of the total.
Tencent’s popular anime shooter mobile game 【GODDESS OF VICTORY: NIKKE】 celebrated its second anniversary, with over $14 million in revenue on a single platform in November, marking a month-on-month increase of approximately 305.7%.
Top Revenue-Generating Products on Google Play in November are:
Supercell’s shooting mobile game 【Brawl Stars】 generated approximately $28 million in revenue on a single platform in November, reflecting a month-on-month increase of about 4.1%.
Meanwhile,【Pokémon GO】, another Pokémon mobile game, was impacted by the release of new titles. It earned approximately $16 million in revenue on a single platform in November, marking a month-on-month decline of about 12.8%.
Top 20 Mobile Games by Download in November
Top Downloaded Products on the App Store in November are:
The Pokémon mobile game 【Pokémon TCG Pocket】 has once again reached the top, with over 10 million downloads on a single platform in November. Players from the United States contributed 16.6% of the total downloads.
Following closely behind, the international version of 【Jujutsu Kaisen Phantom Parade】 achieved approximately 8 million downloads on a single platform in its first month (November). Players from the United States accounted for 18.1% of the total downloads.
Top Downloaded Products on Google Play in November are:
The popularity of TikTok effect-based mobile games remains strong, with 【Tik Tap Challenge】 surpassing 15 million downloads on a single platform in November. Players from India contributed 40% of the total downloads.
New games continue to gain traction, with the rhythm game 【Horror Spranky Beats】 reaching approximately 11 million downloads on a single platform in its first month (November). Players from the United States accounted for 16.4% of the total downloads.
The above are insights into global mobile game launches in November 2024, as well as mobile game revenue and download situations across both the App Store and Google Play. For more mobile marketing data, please visit: www.socialpeta.com.
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