Globe’s PR Campaign “Sa Rewards, Atin ang #GDayEveryday” (With Globe Rewards, we can make every day a G Day) won a Diamond Award for “Best PR Campaign” at the 3rd ASEAN PR Excellence Awards for their efforts in enabling its over 85 million customers nationwide to support local communities through Globe Rewards.
Inspired by the Filipino value of bayanihan (unity and cooperation among Filipinos) in the face of the ongoing global pandemic, this year’s 917 celebrations, #GDayEveryday, focused on finding ways to uplift spirits through care and compassion. Through Globe Rewards, subscribers were able to earn and redeem points to create a good day for fellow Filipinos.
“Globe is honoured to be recognized for our 917 Rewards PR Campaign. We are happy that we could work together with our customers to spread joy to our partner communities. Just like the community pantries, we wanted to spark a bayanihan movement among Filipinos to show that everyone is capable of giving and helping, no matter how small the amount or gesture may be,” said Yoly Crisanto, Globe SVP for Corporate Communications and Chief Sustainability Officer.
Globe lined up several activities throughout September that truly made it a #GDayEveryday, including a two-day virtual concert, a mobile gaming tournament, online raffles, online business summit, on-ground surprises that encouraged the donation of points, and many more. All of these provided its customers with the opportunity to enjoy their rewards while providing them with the means to share the joy and donate their points.
Bianca Wong, Head of Globe’s Feel Valued Tribe shared, “Even with us being physically distanced from each other, we truly felt the support and compassion of our fellow Filipinos in this year’s 917 celebrations. The overwhelming response to our activities only motivates us to do better and continue to serve our community further.”
Together with their millions of customers, Globe supported advocacies that focused on health and wellness, education, environment protection, unemployment and hunger, disaster response, animal protection, and child safety.
The company’s communications efforts generated over P 13.4 million worth of donations across the different activities they implemented last September, otherwise known as “0917,” taken from Globe’s original and iconic prefix, known by many as the badge of a Globe subscriber.
The 3rd ASEAN PR Excellence Awards 2021 was presented by Jakarta-based ASEAN Public Relations Network in conjunction with the ASEAN International Film Festival and Awards and in collaboration with World Comm Malaysia and Institute PR Malaysia (IPRM). The team remains committed to the progress and development of Public Relations practice in the region.
