Grab’s Culinary Tribute in Times Square
Grab (NASDAQ:GRAB), a prominent name in ride-hailing and food services, is celebrating its exceptional food merchants across Southeast Asia by featuring them in a grand billboard ad on the Nasdaq Tower in New York’s Times Square. This move, particularly significant during the holiday season, marks a unique approach by the company since its 2021 listing.
A Salute to Southeast Asian Cuisine
Embracing its community of driver-partners, delivery-partners, and merchant-partners, known collectively as ‘Grabbers’, Grab is giving a global stage to 53 local merchants. This gesture not only showcases their culinary art but also demonstrates the diverse food options available through the Grab app. The billboard features iconic dishes like Malaysia’s Nasi Lemak Ayam Goreng, Thailand’s Siamese Boat Noodles, Singapore’s Prata, Indonesia’s Nasi Campur, the Philippines’ Crispy Sisig, and Vietnam’s Bánh mì, among others.
Increasing International Awareness
Despite being renowned for its ride-hailing services, Grab has seen a significant uptick in international recognition for its food offerings. With a three-fold increase in airport rides in 2022 and the peak travel season upon us, Grab is strategically positioning itself as a culinary leader for North American travelers heading to Southeast Asia, a leading destination for global tourists.
The Grab Traveller Homepage: A Gateway to Gastronomic Exploration
In an effort to aid travelers in planning their Southeast Asian adventures, Grab has introduced the ‘Traveller Homepage’. This feature allows users to virtually explore 33 top Southeast Asian cities, delving into an extensive selection of cuisines and restaurants, and even saving favorites for their journey.
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A Closer Look at Regional Specialties
The billboard features a selection of Southeast Asia’s finest:
- Malaysia: Village Park Restaurant and Oriental Kopi’s Fried Chicken Nasi Lemak
- Thailand: Thong Smith’s Siamese Boat Noodles and Maevaree’s Mango Sticky Rice
- Singapore: Prata Lahhh!’s innovative DIY prata
- Indonesia: Bebek Kaleyo’s Nasi Campur and Martabak Pecenongan 78’s Martabak Telor Daging Sapi
- Philippines: Jollibee’s Chickenjoy and Manam’s House Crispy Sisig
- Vietnam: Bánh mì Huynh Hoa’s Bánh mì and Phúc Lộc Thọ’s Cơm tấm
Empowering Southeast Asia
Grab, a superapp in Southeast Asia, operates in over 500 cities across eight countries. Offering a wide range of services, from food and grocery delivery to ride-hailing, online payments, and financial services, Grab’s mission is to create economic empowerment for everyone in the region, aiming for positive social and environmental impacts along with financial success.
