Singapore’s Grand Hyatt Hotel is starting a new chapter. Travel and lifestyle PR agencies GHC Asia and Accela Communications have partnered. They received a joint mandate. Their mission is to reposition the Grand Hyatt Singapore. The goal is to make it ‘A Grand Living Room and Wellness Haven in the Orchard Road area’.
This dual-agency appointment fits the Grand Hyatt’s marketing strategy. They want to elevate the hotel’s luxury positioning. The hotel has a rich legacy. It has provided exceptional service for over five decades.
The Grand Hyatt Singapore is on a transformational journey. The phased completion has begun. The aim is to secure the hotel as a favorite place in Singapore. It will be a place for locals and visitors. They can meet, convene, and celebrate for generations to come.
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Charis Choi, a key figure at Hyatt Hotels & Resorts, has commented on the changes. The reimagined spaces will be theatrical and captivating. GHC Asia will take the lead in strategic communications. They will focus on partnership marketing and international media outreach. Accela Communications will handle creative communications. They will focus on the hotel’s signature restaurants, bars, and Damai Spa.
GHC Asia is well-known in the industry. They have 20-year expertise in various sectors. Paul Hicks, the CEO of GHC Asia, expressed delight in leading the PR campaign. The hotel’s history and acclaim provide a strong backdrop for new stories.
Accela Communications will take the lead for consumer PR. They’ll focus on food & beverage and wellness concepts. Erin Padilla, the CEO of Accela Communications, is thrilled to be part of this moment. They aim to create innovative campaigns across various platforms.
The Grand Hyatt Singapore has a rich history. It welcomed its first guest in 1971. It has undergone different name changes and significant upgrades. The recent transformation aims to align with the World of Hyatt vision.
Charis Choi emphasizes the Grand Hyatt brand promise. The hotel’s evolution reflects this promise. It offers first-class accommodations, inventive restaurants, luxury spas, and meeting spaces. The newly transformed hotel is now ready to welcome guests.
The Grand Hyatt Singapore represents more than luxury and comfort. It’s a place of history, innovation, and creativity. The repositioning reflects its commitment to excellence and adaptability. The future seems bright for this iconic hotel in the heart of Singapore.
This news is based on Marketech APAC.
