Grimes Steps into AI Toy Market with ‘Grok’ Singer-songwriter Grimes, known for her innovative music and as the ex-girlfriend of tech mogul Elon Musk, is venturing into the world of artificial intelligence with her latest creation: an AI-powered toy named ‘Grok’.
A Toy That Talks
Grok’s Interactive Features Designed to engage in conversations with children, Grok aims to be more than just a toy. It’s a friend. Leveraging OpenAI’s technology, this plushie is crafted to interact with kids, offering a screen-free, interactive experience. Grimes’ involvement goes beyond conceptualization; she has lent her voice to Grok, adding a personal touch to the AI chatbot.
The Inspiration Behind Grok
The name ‘Grok’ is not new to those following Musk’s ventures. It’s borrowed from xAI’s recently launched AI chatbot, which Musk’s company introduced to rival platforms like ChatGPT and Google Bard. Interestingly, the toy Grok is not integrated with the xAI chatbot but shares its spirit and name.
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Grimes’ personal and professional connection to Grok Grimes’ connection to the project is multifaceted. Not only is she an investor and advisor for the toy company Curio, but the toys were also designed with her children in mind. Curio CEO Misha Sallee mentioned that the toys, particularly Grok, were inspired by Grimes’ son X, who can actively engage with the toy’s interactive features.
Family Ties
Musk and Grimes’ Co-parenting Influence Elon Musk and Grimes, who share three children, have been co-parenting since their split in September 2021. Their children, X AE A-XII, Exa Dark Siderael Musk, and Tau Techno Mechanicus, have been the muses behind the creation of Grok and its companions, Gabbo and Grem. The toys are set to ship in early 2024, marking a new chapter in child-friendly AI entertainment.
Grok
A nod to sci-fi and rebellious AI Musk’s description of the xAI chatbot Grok as having a ‘rebellious streak’ resonates with the toy’s design. The inspiration comes from the cult sci-fi comedy “The Hitchhiker’s Guide to the Galaxy” by Douglas Adams, blending humor, science fiction, and technology.
Blending technology with play Grimes’ foray into AI-powered toys with Grok signifies a blend of technology, entertainment, and personal inspiration. As AI continues to permeate various aspects of life, Grok represents a fusion of tech innovation with the playful spirit of childhood.
