Italian luxury fashion powerhouse Gucci created a spectacle of style, music, and lights in the iconic Gyeongbok Palace of Seoul, South Korea, marking a unique blend of Korean heritage and contemporary fashion in its Cruise 2024 Collection. Built in 1395, the Gyeongbok Palace, once the primary royal palace of Korea’s Joseon dynasty, became the latest iconic landmark chosen by Gucci to showcase its collection.
Blending Sportswear, Streetwear, and History
The venue, a 14th-century palace, was transformed into a dynamic runway, as models showcased a mix of street and sportswear. The collection highlighted wide-leg trousers slit at the knees, belted coats, and loose T-shirts, brought to life amidst the ancient pillars and corridors of the palace.
A Show Featuring ‘Parasite’ Soundtrack
The show reached its peak during the finale, featuring the soundtrack of the Oscar-winning South Korean movie Parasite. This was a first-of-its-kind event within the palace’s courtyard, infusing a local cultural touch to the fashion spectacle.
Overcoming Past Tragedy
Gucci had planned a similar event last year, but it was cancelled following a tragic incident in Seoul that claimed 159 lives. This year, however, the show moved forward, becoming a testament to resilience and the power of fashion.
Star-studded Attendance
Among the celebrities gracing the event was Hanni of K-pop band NewJeans, Gucci’s newly appointed brand ambassador, Squid Game’s Lee Jung-jae, rapper Jay Park, and actress Elizabeth Olsen.
Gucci’s Cruise Collection: A Tradition Continues
Cruise collections, initially tailored for affluent clients vacationing during winter months, consist of outfits curated by stylists beyond seasonal lines. This Gucci cruise show followed a Louis Vuitton pre-fall fashion show hosted on a Seoul bridge in April.
Also read: Cannes Film Festival 2023 Unveils A Dazzling Star-Studded Showdown
A New Era for Gucci
After parting ways with star designer Alessandro Michele last November due to sales trailing competitors, Gucci, owned by French luxury group Kering, is set to welcome its new creative director, Sabato De Sarno, later this year.
This news is based on an article published on asiaone.
