The Indian Premier League (IPL) champions, the Gujarat Titans (GT), have announced a partnership with the Indian ice cream company Havmor Ice Cream. GT has named Havmor as their official ice cream partner for IPL 2023. Fans can anticipate seeing the Havmor logo on the team’s apparel. Subsequently during games, after GT’s social media channels revealed the partnership. Currently headquartered in Ahmedabad, Gujarat. Satish Chandra Chona established Havmor Ice Cream in Karachi (now in Pakistan) in 1944. The company is well-known for its delectable selection of ice creams, which have gained popularity among consumers across the nation.
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In 2017, the South Korean company LOTTE Confectionary paid Rs 1,020 crore for the Indian ice cream business. As part of the collaboration, Hardik Pandya, an Indian cricketer, serves as the brand ambassador. Two TV commercials for Havmor Ice Cream’s summer campaign. The commercials highlight the brand’s slogan, “It’s that good,” by featuring Pandya indulging in Havmor ice cream in a variety of settings. That includes a living room, cricket stadium, and hospital bed. Through highlighting ice cream as the go-to happiness partner for any given day. The campaign seeks to cultivate a sweet spot in the minds and hearts of consumers across the nation.
In discussing the collaboration, Komal Anand, the managing director of Havmor Ice Cream, said, “At Havmor, we are consistently on the journey to delight the consumers with innovative offerings and flavours, and our partnership with the Gujarat Titans Team is the perfect fit for us to bring alive this proposition.” Hardik Pandya also shared his enthusiasm for the collaboration, saying, “One of my favourite comfort foods is ice cream, so I’m thrilled to be working with Havmor, a company that’s been successfully winning over customers’ love and trust for more than 75 years. Their delectable flavours are all about providing customers with an “it’s that good” moment.”
The Gujarat Titans COO, Arvinder Singh, expressed his excitement about the partnership with Havmor Ice Cream, a top-tier Gujarati brand known throughout India. This collaboration offers a fantastic opportunity for both brands to leverage each other’s strengths and reach a wider audience. As a result, it will be intriguing to observe how their partnership develops during the upcoming IPL season. Ultimately, the Gujarat Titans and Havmor Ice Cream are committed to establishing an exceptional brand and cultivating a fruitful relationship.
