Havas Group has recently revealed the worldwide launch of Havas Play – a new network focused on creating business outcomes through merging entertainment, sports, technology and fandom. Their ultimate goal is to create powerful experiences. Brands can take advantage of this network to engage consumers around their passions which could be anything from arts and technology to healthcare and consumer goods. To simplify operations, Havas Play will join together the different agency brands and services under one umbrella, phasing out the existing Havas Sports & Entertainment brands in some markets. The Havas Media Group India and Havas Creative India have come together to form a new agency called Havas Play, which will include the merging of Havas Sports & Entertainment and Havas Content from the former organization with Cake India from the latter.
Havas Play has been created to make our existing services easier to access and use, providing a streamlined service under one platform for our clients. At Havas Play, you can find comprehensive services from strategy to project management & distribution. Their services cover a wide range of areas such as partnerships, influencer marketing, live events, sponsorships, social media promotion and branded entertainment. Mohit Joshi will be taking the reins of Havas Play as CEO. In India, R Venkatasubramanian, President and National Head of Investments for Havas Media Group India, has been designated to lead Havas Play in addition to his current role.
Also Read: FirstCry.com taps KlugKlug for efficient influencer marketing solutions
Harman International has entrusted Havas Play with the responsibility of being their global agency for media & creative services, as well as their gaming agency. This marks Havas Play’s first major corporate client on a global scale. Yannick Bolloré, the CEO of Havas Group, believes that only his company can leverage the potential of Play for brands. He cites their unparalleled involvement in Vivendi as a global leader in entertainment as the key factor to their success.By becoming a client of Havas Play, you will be able to build meaningful connections with what your customers really care about. This is made possible by open access to the most popular influencers at the forefront of the modern culture.
According to Rana Barua, CEO of Havas Group India, the synergy offered by Havas Play through leveraging resources from both parent companies -Vivendi and Havas Group- makes it a cut above the rest. With the help of Havas Play, custom data and insights from Vivendi can now shape key aspects of the planning process. These insights include fan behaviour, global music, films, gaming and access to publisher IPs. Barua drew attention to the partnership Havas Play is creating with leading figures from the culture and media industry. He further emphasized how Havas Play is pioneering a new service in India, being the initial provider of its kind.