Housing.com has made a strategic investment in fintech startup Easiloan, aiming to digitize the home loan process and establish India’s largest digital home loan origination platform, transforming the home loan landscape in India.
Founded in 2021 by Pramod Kathuria, Easiloan has quickly positioned itself as a digital home loan marketplace, offering personalized, end-to-end home loan solutions. The platform stands out for its collaborations with over 20 banks across India, providing users with a seamless way to compare, select, and process home loans. This customer-centric approach ensures that users can find the best home loan options tailored to their needs.
Housing.com, a leader in the digital real estate market, is making this strategic investment to leverage its market-leading digital presence. The goal is to broaden the reach of mortgage products to its extensive network of brokers and developers, ensuring that more people have access to efficient and reliable home loan services.
The timing of this partnership is crucial, as the home loan portfolio in India has witnessed remarkable growth. From December 2021 to December 2022, the overall home loan portfolio grew by 16%, reaching a staggering $108.14 billion in disbursed loans in 2022 alone. This growth trajectory indicates a booming market, ripe for innovation and digital transformation.
The strategic positioning of Easiloan for exponential customer acquisition is a masterstroke. By forging partnerships with brokers, developers, and other digital channels, Easiloan is set to capture a significant share of the market, driving innovation and efficiency in the home loan process.
For Housing.com, this investment is not just about market expansion; it’s about enhancing user engagement and creating new avenues for revenue generation. The company is committed to offering its customers and consumers a comprehensive suite of real estate services, and this partnership with Easiloan is a testament to that commitment.
