Spokesperson: Stella Zhu, Creative Director at Mobvista
AI is fundamentally reshaping the advertising landscape, particularly in creative production, automation, and campaign optimization. The role of AI in advertising is no longer just about efficiency — it has evolved into a core driver of creative innovation and audience engagement. Today, advertisers are leveraging AI-driven solutions to not only streamline production but also to refine and personalize ad creatives in real-time.
This level of automation ensures that each ad variation is optimized for maximum impact, leading to increased engagement and higher conversion rates.
Another crucial aspect of AI in creative production is creative automation. Traditionally, ad creation required extensive manual effort, limiting the scalability of personalized campaigns. With AI-driven creative automation, advertisers can now produce multiple ad variations quickly while maintaining high-quality output. This efficiency not only reduces manual workloads but also allows for more extensive A/B testing, ensuring that only the most effective creatives are deployed.
Automation is no longer a luxury in digital advertising — it is a necessity. AI’s ability to reduce manual workloads allows marketing teams to focus on strategy and storytelling rather than repetitive production tasks. Platforms such as Playturbo, developed by Mobvista, exemplify the power of AI-driven creative automation. For example, Playturbo’s URL to Image feature can combine trending market creatives with product characteristics to generate ad images in bulk—maximizing AI’s creative potential while significantly improving production efficiency.
When we move on to video ad production, AI can do an even bigger job. With Playturbo’s video editor, advertisers can add or remove video components easily, while also being able to leverage the AI dubbing and subtitle feature to localize ad creatives. Playturbo simplifies the production of interactive ad formats, such as playable ads, allowing brands to quickly scale their creative output while maintaining engagement-driven optimization.
Beyond creative production, AI is transforming programmatic advertising and media buying. Predictive bidding models analyze vast datasets to determine optimal bid prices, ensuring advertisers maximize their return on investment.
Despite the immense opportunities AI presents in advertising, challenges remain, particularly regarding data privacy and algorithmic transparency. Ethical AI usage and compliance with evolving regulatory frameworks are essential to building consumer trust and ensuring long-term success in AI-driven advertising.
At Mobvista, we emphasize the importance of explainable AI to mitigate bias and enhance transparency in ad placements, ensuring fairness and accountability in AI-powered advertising. As AI continues to revolutionize advertising production and creatives, brands that embrace this transformation will gain a competitive edge, delivering optimized, and highly engaging ad experiences at scale.
