Social media marketing has become an important tool in strengthening brands and building company reputation. Small to large businesses or organizations have taken it up to widen their reach and make them more accessible, hence the rise in demand for credible and seasoned social media marketers. In the Philippines, among the leaders in the digital marketing industry are Melissa Profeta and Nix Eniego.
Why Invest in Social Media Marketing?
The biggest benefit that marketing using social media can give businesses is its worldwide reach. If you refuse to create a social media account for your organization, then you’re throwing away an amazing marketing opportunity to reach out to more people. You will also be saying no to benefits like improved brand awareness, cost-effective marketing efforts, increased customer engagement, improved brand loyalty, higher customer satisfaction, stronger brand authority, better marketplace awareness, increased traffic, enhanced SEO rankings, and increased sales and conversion rate. These are the same things that experienced social media marketers as Melissa and Nix can bring to your table.
How PH’s Social Media Marketing Industry Is Being Shaped by Its Leaders
A millionaire at 19 after discovering the potential of multilevel marketing, Melissa decided to leave school and set her own direction for business education. However, her entrepreneurial journey changed when she had her baby at 21, leading her to work at a BPO company for three years before she found her way back to her original path. She founded a small business with her partner which went bankrupt, but that only led her to look for opportunities on the internet. She worked as a home-based telemarketer and appointment setter, but that wasn’t enough for her.
Melissa decided to try her hand at social media marketing, starting with managing a small business page as chat sales closer. Her responsibilities eventually included managing eight pages for the same business. This experience encouraged her to delve deeper into social media marketing and established MelPro Marketing. She also founded a community of social media managers and growth hackers based in the Philippines that now has more than 7,000 people in its exclusive Facebook group.
Nix, just like Melissa, also started making money at the young age of 16. At 18, he was already providing content and SEO services to international clients. Now at 26, he has amassed quite a wealth of experience where digital marketing is concerned. He used his background to establish Sprout and promote his e-commerce websites.
Together with Melissa and Nix have been teaching freelancers and aspiring digital marketers through Social Media Academy since 2017. This social media education program is perfect for social media marketers who want to raise their game, get the numbers that they want, and reach their goals. Just like how the founders reached theirs by boosting the presence of their clients’ brands through social media marketing, you can also learn how to apply their proven effective techniques to your own business and brand. With over 600 students have completed the program and hundreds more signing up for the newest batch, both Melissa and Nix are making the Philippines the ultimate source of high achieving social media marketers.
Students who enrolled and finished the SMA program have gushed over it and thanked both founders for helping them improve their social media marketing skills and teaching them how to deliver value to their clients and leads. Others have praised the program for teaching them to confidently take on projects and establish more connections, thanks to its “value bombs.” Some students also appreciated the fact that the program has actionable items that can be easily applied to marketing their own brands, allowing them to see quick results. The appreciation doesn’t stop there as students also talked about SMA’s continuous support provided to students via group chat, Facebook group, and online co-working sessions long after the program has ended.
Melissa and Nix have effectively ushered thousands of social media marketers and business owners into the era of digital marketing through the SMA program and their warm SMA community. As what they have learned from their young entrepreneurial lives, they know how much clients appreciate the value and they made sure to offer that with SMA – from the value-packed programs to the everlasting support even after the one-month program has concluded.
