IKEA India, a brand synonymous with practical yet stylish home furnishing, has embarked on a unique journey to redefine living spaces. In its latest initiative, ‘Happy Space’, IKEA collaborates with YouTube and Monk Entertainment to bring a series that is not just a showcase of furniture but a narrative of transforming houses into homes that echo happiness and functionality.
Influencers Bringing Life to the Concept
The series, spread across four engaging episodes, features prominent personalities like the melodious Jasleen Royal and the charismatic Debina Banerjee from Mumbai, the vibrant Janhavi Dasetty from Hyderabad, and the creative Varsha from Bengaluru. These influencers open the doors to their homes, providing a personal touch to the series, making it relatable and aspirational for the viewers.
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IKEA’s Vision: More Than Just Furniture
Anna Ohlin, the Country Marketing Manager of IKEA India, expresses her excitement about this collaboration. “Our goal is to create content that resonates with our audience, helping them envision IKEA as not just a furniture store, but a partner in solving everyday home challenges,” she remarks. This series is a testament to IKEA’s commitment to offering solutions that are not only functional and well-designed but also accessible and sustainable.
Airing Schedule and Accessibility
Mark your calendars for the 12th of January, as this is when the journey begins. With episodes airing every Friday on the influencers’ YouTube channels, viewers across the Asia-Pacific region can easily access these transformative stories, gaining insights and inspiration for their own living spaces.
