impact.com, the world’s leading partnership management platform, has unveiled its remarkable achievements for 2024, showcasing record-breaking growth and innovative strides that continue to redefine the marketing landscape. Anchored in community-driven strategies, the company welcomed over 1,000 new clients, launched cutting-edge solutions, and hit significant milestones, including over $200 million in annual recurring revenue (ARR).
Record-Breaking Metrics and Growth
This year, impact.com surpassed $100 billion in annualized gross merchandise value (GMV) and $4.5 billion in annualized gross transaction value (GTV) from partner referrals, cementing its leadership in the partnership economy. Notable new clients, including Big Lots, Gatorade, and The Container Store, joined the platform, further enhancing its robust portfolio.
David A. Yovanno, CEO of impact.com, commented “Partnerships are no longer just tools; they are essential strategies driving growth in today’s community-driven market that are redefining the landscape of our industry.”
Innovations Empowering Community-Driven Marketing
One of the company’s most groundbreaking launches this year was impact.com/advocate, a revolutionary platform enabling brands to design customized referral programs. This platform complements existing solutions like /performance for affiliate marketing and /creator for influencer marketing, creating a unified ecosystem for diverse partnership types.
- /Performance: Enhanced support for Card-Linked Offers (CLO), Scheduled Terms for flexible contracts, and improved mobile app deep-linking for higher-intent customer conversions.
- /Creator: Introduced Product Gifting, Social Monitoring, and Extended Search, streamlining creator-brand collaborations.
- Integrations: Expanded Shopify, Salesforce, and HubSpot integrations, offering seamless customer referral and partnership management.
Insights and Industry Leadership
This year, impact.com hosted its flagship iPX events in New York City, London, Sydney, and China, attracting over 1,750 attendees and fostering global collaboration. The company also launched the Customer Referral Marketing Research: North America report and rebranded its podcast, The Advocacy Channel, reflecting its emphasis on customer loyalty.
Also Read: Driving Innovation and Growth: Insights from Claire Weston, CMO of Coda
Awards and Accolades
With over 25 industry accolades in 2024, including “Best Affiliate Marketing Platform” by the Digiday Technology Awards and recognition as a Top 100 Software Company, impact.com continues to lead by example.
Commitment to Sustainability and Community
impact.com also expanded its global footprint in Indonesia, Malaysia, and Cape Town, while championing sustainability initiatives. The company’s Global Citizenship Initiative empowers employees to contribute positively to their communities.
About impact.com
impact.com is the global leader in partnership management, enabling brands to optimize partnerships across affiliates, creators, and customer advocates. Trusted by over 4,000 leading brands, including Sephora, Puma, and Allianz, impact.com connects businesses with communities to drive authentic engagement.
