Indonesia’s top private banking entity, Bank Central Asia (BCA), has announced an intriguing collaboration with GOODSTUPH Indonesia, an expert in social media marketing. This strategic partnership, decided after a rigorous selection process, will extend for a year, and it’s expected to significantly boost BCA’s digital engagement.
BCA has recognized the potential and the need to augment its online presence and foster deeper ties with its current and potential clients. It aims to penetrate more into the Gen Z market segment. Leveraging the robust social media marketing prowess of GOODSTUPH Indonesia is deemed a vital strategy towards reaching these goals, and broadening BCA’s customer base.
BCA’s marketing communications vice president, Rendy Alimudin, expressed the organization’s thrill to have GOODSTUPH Indonesia on board. Their impressive understanding of social media marketing dynamics, he said, would play an indispensable role in enhancing BCA’s digital visibility and customer interaction.
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Further, Joshua Tan, the general manager at GOODSTUPH Indonesia, affirmed the firm’s privilege to partner with BCA, asserting their readiness to produce significant and exciting results.
Interestingly, this partnership surfaces at a time when GOODSTUPH is aggressively expanding its regional footprint. Recently, GOODSTUPH Asia’s founding members, together with Shopee Indonesia’s former creative head, Randy Raharja, launched Mistress, a new digital craft agency. This agency plans to offer top-tier services in the domains of design, film, visual arts, and branding, aiming to shake the creative industry.
Mistress is anticipated to offer an array of solutions, including 3D and film production, art direction, and design, customizing to the specific needs of its clientele.
Source: Marketing Interactive
