Kuala Lumpur-based e-commerce technology firm iPrice has made its first significant foray outside of Southeast Asia by launching iPrice.au in Australia. This move aims to replicate the company’s successful model of offering a proprietary online shopping experience, which has been serving over 130 million shoppers annually in Southeast Asia.
Key Highlights:
- iPrice launches iPrice.au, marking its first significant expansion beyond Southeast Asia.
- The platform combines technology and human curation to offer the best deals to Australian consumers.
- iPrice aims to help Australians save money amid rising inflationary pressures.
The launch of iPrice.au sets the company apart in the Australian e-commerce landscape. It brings to the table its unique capability to compare and curate offers at a scale similar to what it has been doing in Southeast Asia. The platform employs a blended approach that combines its proven technology with human curation. Large teams of category experts continually review the catalogue to weed out offers that might be misleading, ensuring that users get the most value for their money.
This expansion comes at a time when Australian consumers are increasingly looking for more efficient ways to shop online, especially as inflationary pressures mount. “As consumers become more cautious about spending due to rising costs, we are delighted to extend Southeast Asia’s largest price comparison platform to Australia,” said Karl Loo, SVP of Business Development & Internationalisation at iPrice.
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Heinrich Wendel, Co-founder and CEO of iPrice, also weighed in on the expansion. “Our core mission has always been to help consumers save money. It’s exciting to see that our technology, which has been developed for hundreds of millions of consumers in Southeast Asia, has the potential to make an impact in new markets like Australia,” he said.
The move signifies iPrice’s ambition for further growth in the region and beyond. It also responds to a growing demand for streamlined online shopping experiences, offering Australians a more effective way to save money. With this expansion, iPrice is not just diversifying its market reach but also reinforcing its commitment to providing value to consumers through technology and expertise.
