In a significant strategic move, Iris, the global creative innovation network, has announced the appointment of Rebecca Nadilo as its managing director for Singapore. Nadilo’s hiring is seen as a critical step in the agency’s journey to meet evolving client demands amidst shifting creative industries and consumer expectations.
With a distinguished career spanning Singapore, Australia, and the U.S, Nadilo brings a wealth of expertise to her new role. Her professional journey has seen her contribute to major local and multinational brands like HSBC, Visa, Smirnoff, Tiger, Unilever, AT&T, and Johnson & Johnson.
Nadilo has been instrumental in securing new businesses and defining strategic visions in her previous roles, earning a reputation for her dynamic, people-first approach. She now brings this strategic acumen to Iris Singapore, looking to shape agency capabilities and outputs.
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Nadilo emphasized her commitment to building a positive culture and work environment, saying, “If our people go home every day knowing they are empowered in the projects they are working on and how they contribute to the agency – the best work will follow.”
Nadilo’s customer-centric focus will also be crucial as she seeks to ensure that Iris is seen as a genuine partner, delivering long-term outcomes for brands by adding value beyond the brief.
A strong advocate for inclusive work culture, Nadilo has championed several allyship initiatives, promoting a flexible, supportive workplace that helps employees give their best. Through such initiatives, she aims to foster a progressive culture built on flexibility, accountability, and achievement.
Nadilo will also be responsible for strengthening Iris’s social capabilities. She will spearhead the launch of a new cultural content proposition, ‘Iris Inc,’ designed to bridge the gap between social specialists and traditional agency models. Leveraging the burgeoning creator economy, ‘Iris Inc’ will integrate in-house talent and a global network of creators to deliver innovative solutions for clients.
Ian Millner, the chair and co-founder at Iris, expressed his excitement about Nadilo’s appointment, citing her as a modern and inspiring leader who can place socially driven participation at the core of Iris’ business strategy.
In another key appointment, Iris Singapore recently welcomed Khoon Kiat Liong as its new creative director and head of art. Liong, who was previously at Publicis Singapore, will report to Cristina Sanchez, the executive creative director at Iris Singapore.
With over 15 years of experience across Singapore, Malaysia, and China, Liong has managed campaigns for brands such as Tiger Beer, Dove, Lee, CloseUp Toothpaste, Omo & Breeze, and the Health Promotion Board. In his new role, Liong will be instrumental in elevating the quality of campaigns for Iris’s clients.
News is based on Marketing Interactive.
