Mumbai, 13th December 2023 – In a groundbreaking move, iThink Logistics, a leader in SaaS-based shipping solutions in India, has announced its collaboration with what3words, a pioneering location technology company. This partnership is set to transform the e-commerce delivery landscape by integrating what3words’ innovative global addressing system into iThink Logistics’ platform.
Revolutionizing Location Communication with what3words
what3words is redefining the way we communicate locations globally. It has segmented the world into a grid of 3m x 3m squares, assigning each a unique three-word address. For instance, ///dealings.sleeping.makeup points to a specific location at the Gateway of India in Mumbai. These addresses are simpler and more user-friendly than traditional latitude and longitude coordinates, making them ideal for iThink Logistics’ diverse clientele, especially those navigating the intricate Indian e-commerce market.
Global Applicability for Diverse Audiences
The universal nature of what3words, transcending language and regional address formats, makes it a perfect fit for iThink Logistics, whose users span across various global locations. The system supports 60 languages, including 13 South Asian languages, ensuring accessibility and ease of use for a wide range of users.
Enhanced Precision in Last-Mile Delivery
The integration of what3words into iThink Logistics’ platform allows e-commerce sellers to utilize precise location technology. Brands can now pinpoint exact delivery and pickup points, such as building entrances and storage areas, using easy-to-remember three-word addresses. This precision in mapping ensures accurate last-mile delivery, reducing return-to-origin (RTO) instances and logistics costs.
Statements from the Visionaries
Ms. Zaiba Sarang, Co-founder of iThink Logistics, expressed her enthusiasm for this integration: “We are constantly seeking ways to simplify shipping and delivery for our clients. Our integration with what3words and their precise location technology allows us to take a massive leap forward. Now, our clients can share exact coordinates with just three words, ensuring accurate last-mile delivery and seamless communication across the supply chain. By adopting innovative solutions, we are extending our vision of creating effortless logistics tailor-made for every e-commerce business’s needs.”
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Chris Sheldrick, Co-founder and CEO of what3words, also shared his insights: “Nothing is more frustrating than a parcel not arriving exactly where it should, and often this is because the delivery address isn’t accurate or reliable. The e-commerce space in India is growing rapidly, and it’s brilliant that brands like iThink Logistics are embracing technology like what3words to innovate and enhance the delivery experience.”
A Milestone in Simplified Logistics
This collaboration marks a significant milestone for iThink Logistics in its mission to simplify logistics. By integrating cutting-edge location technology, iThink Logistics is poised to enhance delivery experiences not just in India, but globally, setting a new standard in e-commerce efficiency.
