A New Dawn in Financial Advisory: From Navigator to GROW
GROW with Singlife, formerly Navigator Investment Services Ltd, made a landmark announcement today about its complete rebranding. This transformation isn’t just skin deep; it’s a strategic maneuver aimed at redefining the financial advisory space by leveraging technology and fostering genuine human connections.
Navigator began over two decades ago, and under its new leadership, it’s set to become more technology-driven and robust in its offerings. “We recognised the need for a brand change that acknowledges our present position while paving the way for our future growth. The rebranding isn’t just a marketing strategy; it signifies our strategic intent to build and invest in becoming the go-to platform for advisers, supporting the mass affluent market,” said Akhil Doegar, Chief Executive Officer of GROW.
Empowering Advisers: A Toolkit for Success
The brand is taking a leap forward with ELEVATE, its newly enhanced adviser enablement ecosystem. This platform is crafted to offer a suite of financial tools, tailored insights, exclusive programmes, and experiential events for its users.
GROW aims to be the integrated investment solution that enables financial advisers to offer impactful and meaningful advice to their clientele. Through ELEVATE and other initiatives, GROW is dedicated to enhancing its adviser support network with actionable insights for business success and a culture of continuous learning and development.
Ee Ghim Chua, Head of Strategic Brand, Communications & Design at GROW, adds: “While finance may often revolve around numbers, life is much more. Our brand idea centres on empathy and authenticity. The considered choice is calm, caring, and compassionate. It prioritises human attention over automation and fosters partnerships over transactions. Our mission is to enable advisors to partner with clients in making more thoughtful choices throughout their entire financial journey.”
Responding to the Changing Landscape
The rebrand comes at an opportune time, as the financial advisory industry grapples with disruptions like direct-to-consumer platforms, robo-advisory services, and self-directed investors. GROW is committed to standing apart by focusing on three key strategic areas:
- Strengthen Core Capabilities: Ensuring platform reliability and innovative product solutions.
- Accelerate Growth: Through partnerships with leading asset management and digital asset platforms.
- Unlock Value: By fostering deep relationships with advisers through exclusive events and actionable insights.
Pearlyn Phau, Group Chief Executive Officer of Singlife, highlighted, “For over two decades, Navigator has been a trusted financial compass, guiding countless Singaporeans on their investment journeys. GROW will continue to play a vital role in Singlife’s ecosystem. With the support of our future-ready advisers, GROW will be able to serve its clients better than ever, with innovative investment solutions for their journey to wealth creation.”
What Lies Ahead?
GROW has outlined an ambitious roadmap that includes:
- A New Multi-Asset Trading Platform: With a user-centric design and robust reliability.
- ELEVATE 2.0: Offering curated insights and resources to empower advisers.
- Strategic Collaborations: With industry giants like Blackrock and Fullerton Fund Management.
- Customer Success and Assurance: A commitment to providing beyond-conventional customer support and comprehensive training resources for advisers.
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The grand unveiling took place at the Ritz Carlton Grand Ballroom on 30th August, and if the event is anything to go by, GROW with Singlife is poised to be a major game-changer in the financial advisory industry.
Don’t miss out on this brand’s transformative journey. Stay tuned for more updates on how GROW is set to reshape the world of financial advisory.
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