In a pioneering move that redefines advertising on Connected TV (CTV), Jeep, in collaboration with AdTech firm Frodoh and Starcom India, has launched a groundbreaking CTV campaign that achieved a staggering 97% video completion rate and an impressive 11,700 QR scans. This campaign marks the first partnership between Jeep and Frodoh, showcasing the immense potential of CTV for brands in India.
A Game-Changing Collaboration
The campaign featured a video starring Bollywood superstar Hrithik Roshan, enhanced by Frodoh’s cutting-edge inverse L-skinner technology, which maximized screen visibility while integrating a smart QR code for user interaction. Starcom India, part of Publicis Groupe India, conceptualized and executed the campaign, demonstrating its expertise in creating impactful digital experiences.
Speaking about the partnership, Kumar Priyesh, Brand Director at Jeep India, remarked, “Jeep Brand has always stood out for our brave and innovative approach towards advertising, and our latest campaign in collaboration with Frodoh and Starcom was no different. This pioneering CTV campaign for Jeep Wrangler…demonstrate[s] the power of new ad technologies in reaching and engaging our target audience, and we continue to look forward to exploring more such cutting-edge opportunities in the future.”
Innovative Targeting and Results
The campaign strategically targeted over a million households across India’s top 10 metros, with a focus on the Hindi-speaking market (HSM). The affluent and premium audience typically associated with CTV platforms engaged deeply with the campaign, as evidenced by the impressive results.
Russhabh R Thakkar, Founder and CEO of Frodoh, expressed his excitement: “We are thrilled to have partnered with Jeep and Starcom for a campaign that has witnessed significant success. The metrics speak volumes about the potential of integrating smart technology mediums such as CTV…”
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Cross-Platform Expansion
To further boost reach and engagement, the campaign extended beyond CTV to mobile devices, allowing for seamless cross-platform interaction. The strategic approach taken by Starcom India was a significant factor in the campaign’s overall success.
Rathi Gangappa, CEO of Starcom India, elaborated, “At Starcom, our mission is to ‘Move People, Move Business,’ and this pioneering Connected TV campaign for Jeep is a testament to that philosophy… Achieving a remarkable 97% video completion rate and 11,700 QR scans highlights the success of our strategic approach in leveraging media, data, and technology.”
Setting New Standards for CTV Advertising
The success of this campaign is a testament to the power of collaboration and technology in modern advertising. Niti Kumar, COO of Starcom India, added, “The strategic collaboration between Frodoh and Jeep Wrangler…demonstrates the powerful capabilities of Connected TV for delivering impactful advertising.”
This campaign underscores the growing importance of interactive elements in CTV advertising, particularly for premium brands targeting affluent audiences. The collaboration between Jeep, Frodoh, and Starcom India is set to inspire more groundbreaking campaigns in the future.
