Wieden and Kennedy India was recently chosen by Reliance Jio Infocomm as the creative agency for its 5G business. The planned 5G rollout of Jio True 5G will be one of the world’s biggest, with full coverage expected to be achieved across India by December 2023. W+K India has been given the job of leveraging 5G technology to generate game-changing experiences for people, homes, and businesses as Jio True 5G makes its mark on the world.
Back in 2007, W+K India established their first office in Delhi. A decade later, Santosh Padhi & Ayesha Ghosh took up the leadership and opened a Mumbai office in the middle of 2022. Both of them serve as Chief Creative Officer and President respectively. The goal of the agency is to create work that resonates with people, influences society, and boosts profits. They strive to produce content that is relatable and unforgettable, while making an impact on the bottom line.
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Jio True 5G has made remarkable progress in the last four months, having reached 304 cities in India so far. Its spokesperson is delighted to have W+K India’s support on this journey to build a world-class 5G network for Indians. W+K India’s task is to communicate the enormity of what Jio True 5G means to the country, its people, and its economy.
Ayesha Ghosh, President of W+K India, expressed excitement in winning the contract and being able to communicate Jio True 5G’s impact. Santosh Paddy, CCO of W+K India, emphasized the agency’s commitment to taking Jio True 5G’s exciting narrative to 1.4 billion Indians and partaking in the transformation journey for the country.
Jio True 5G aims to digitally transform India, and W+K India’s history of powering transformation of brands and stories makes them a suitable partner for this venture. The partnership is expected to bring to life Jio’s vision of transforming India into a Digital Society, with care.
