Johor, with its prime location near Singapore, is in the spotlight for its potential to become a major marketing and export hub for downstream black pepper products. Deputy Prime Minister Datuk Seri Fadillah Yusof made this promising declaration.
Johor stands out as the largest producer of black pepper in Peninsular Malaysia. It is home to 38 hectares of black pepper plantations, managed by 155 farmers. In addition, according to the Malaysian Pepper Board (MPB), there are 294 black pepper farmers in the peninsula with a total plantation area of 92 hectares.
Although these figures might seem small, the contribution of these farmers is highly significant, especially considering Johor’s geographical location.
Fadillah, who also serves as the Plantation and Commodities Minister, highlighted that “Singapore can be a platform to propel our downstream product into the international market.” He expressed these thoughts on Tuesday (Aug 22) after an Empowerment of Johor Pepper Industry Players event in Senai.
However, he emphasized that the focus should be on creating a downstream industry from the black pepper grown in Johor before it is exported. This would ensure that the product retains its identity as a product of Malaysia and does not end up being labeled as a product of Singapore.
Singapore’s high demand for black pepper presents a golden opportunity. Johor’s industry players must seize this chance to create high-quality products that meet international standards, said the Deputy Prime Minister.
He stressed, “Our industry players should take this opportunity to create a high-quality product that can fulfil the demand from the international market.”
In conclusion, Johor’s strategic location and significant contribution to black pepper farming position it as a potential marketing and export hub. The government’s support, along with industry players’ efforts, can create a win-win situation for Malaysia, establishing Johor as a global name in the black pepper industry.
This news is based on the article from thestar.com.my.
